Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Friday, January 12, 2018

Visualising kitchen designs for TV

CGI is a fantastic tool to visualise concepts and ideas - a recent project saw us take this one step further with our CGI team designing and testing kitchen room sets which were then built and filmed for TV in London.

visualising tv set deisgn

Our long-standing client called upon our expertise in set design, architecture and product knowledge to design two kitchens. The room sets had to sit alongside the new brochure imagery we’ve developed with Wickes, ensuring concepts were on trend and realistic to a family home.

Starting with the design concepts we then created floor plans, artist’s impressions and 3D renders of the space. CGI renders are a tremendous visual tool for communicating with on-site builders, stylists and directors ensuring the art direction is on track before production begins.

studio set design sketch kitchen


The visualisation possibilities are endless, recent projects have seen us design engaging visuals for exhibitions, hotel developments and shop fits. See how Set Visions can help develop your creative vision by visiting our portfolio page or get in contact on 01274 610600.

Wednesday, January 3, 2018

Fresh New Year. Fresh CGI Portfolio

2017 was a fantastic year for Pix. Our talented in-house team delivered hundreds of stylish visual solutions for our clients, and we’re incredibly proud of the results. Here's a sneak peek of some of our favourite CG imagery covering kitchens, bathrooms, bedrooms.

Set Visions CGI photography portfolio

From commercial scenes, to international environments and product shots our updated portfolio demonstrates our adaptive path in each project. Tricky deadlines and challenging briefs excite our team, and our flexible cost saving approach to CGI imagery is always the number one priority.

The team would like to say a BIG Thank You to all our clients for the opportunity to work with you, old and new. With a packed production schedule ready to go we can’t wait to get started on 2018’s creations.

Thursday, November 23, 2017

Sneak Peek - Social Kitchen Case Study

Proving that the kitchen is the heart of the party this recent project is a great example of functional kitchen design answering this social home owners’ needs.

kitchen lifestyle CGI


The smart, deep blue Shaker cabinetry is on trend, mixed with white marble worktops and touches of copper to highlight. Our stylists faithfully interpreted the social atmosphere by dressing the set in preparation for a party, perfect for the upcoming season!

bespoke layout family social kitchen CGI

All concept work was created by our in-house team of spatial, interior and CGI designers. This service comes a standard to our clients, be it photography or CGI. As an integrated imagery specialist, we work alongside our clients to provide imagery that sells - be it brochure, online or on social media.

kitchen island family shaker blue CG

Thursday, November 2, 2017

Signature Brand Interior Design

Our inhouse stylists are always keen to establish trend lead styling on any project. With the recent launch of a new glass splashbacks range our stylists were challenged to design images that sit within Laura Ashley’s signature brand look that have a tangible lifestyle feel.

Laura Ashley glass splashback copper shaker kitchen set visions CGI

Each splashback image had to sit within specific style houses that appeal to their key core customers. Our team of CGI artists worked closely with our designers to create photorealistic textures and props such as rustic exposed brickwork, even CGI bread! Our designs were critiqued and signed off by Laura Ashley ensuring our images hit the creative lifestyle brief.

Modern coutry interior design kitchen lifestyle set visions CGI

The images are now being used in both print and across multiplatform social media sites. For more Pinterest worthy portfolio work visit our CGI portfolio.

Thursday, February 16, 2017

Sophisticated muted metallic mix

marble lamps copper metallic floor staning table.

This trending look is all about the muted metallic, mixing in a calm sophisticated way. Last year, strong, bold copper took the high street by storm, but this year we’ll see blush, muted copper mixing with calming golds. This look is all about mixing metallics and harmoniously integrating with the interior design as trend accent.

Mixing metallics as a focal point

Coper bath blush pink tiles grey kitchen

Every room needs a focal point and within the bathroom which has to be the statement bath. Why not get ahead of the rest with a brushed copper or gold bathtub. Offset it with a muted blush pink or grey colour scheme to create a calming look.

Here is an example of the overall trend, with blush pinks and light grey walls adding a softer approach to golds and copper propping. Here mixing metallics in a subtle way can be seen with the tile choice complementing the metallic propping.


Metallic accent in the home

Copper splashback chrome curtain poles

Within kitchens it’s not just the accessories which hint metallics. The big trend coming through uses metallic splashbacks which we will see more of in 2017. It’s a bold look we’ve seen in bespoke kitchens, but look out for some new year contenders who are getting in on the action with more affordable versions!

If large statement metallics are too much for your sense of style why not try simple accessories of the mixed muted metallic trend? A subtle way to add metallics to your home is by adding metals to parts of the room always left until last for decorating, such as curtain poles. See how these muted metals work together in complementary tones, work these across the home.



Tuesday, November 22, 2016

CGI kitchens with Set Visions

Set Visions photorealistic CGI is unique. We offer emotive, accurate and persuasive imagery, giving your customer an aspirational glimpse of a desirable lifestyle. Reliance of CG visuals in the kitchen industry is ever increasing. Pix is Set Visions’ CGI department and we relish the challenge and in an oversaturated market, it is time to offer your customers something different.
4302 Oct16 New Lighting Kitchen Test V1 MKT

Understanding the bigger picture

We understand the importance of customer trust and we understand products by building relationships with clients. The kitchen facia is always at the forefront of any kitchen design. Our creative team construct the image using trend research, architectural references and realistic set design. They produce an entire story based around the facia and develop customer personas to ensure your target market can relate to the imagery on a social, economic or geographical level. Engaging with your customer through true photorealistic imagery will sway the purchase decision. Detail shots and cameos are perfect to illustrate the craftsmanship of your product design.

Our set design and prop choices are carefully considered with an extensive library to choose from, creating a bespoke look is easy. Detailed mood boards are created directing the design, trend and art direction. We relish the small details to make the bigger picture.

layout midlle 5

To get us started we just require a facia sample or drawings and a colour swatch.

Supplier costs are dramatically reduced as production is no longer delayed waiting for expensive samples to be imported. The impact on the environment is minimal as wastage is slashed which cannot be said for traditional set build and deconstruction.

The Set Visions CGI team is made up of a great pool of talent from trained studio photographers, interior design trend spotters to self-taught CGI masters. Our combined history and industry knowledge is key to the consistency and precision of our renders.

For more examples visit our portfolio page, with offices in the north and the south we can easily drop in for a chat wherever you are.

Wednesday, November 16, 2016

Trend Alert-Mixed Materials in the Kitchen

We've been championing the Mixed Materials Trend during 2016 in a lot of our Kitchen images and we believe this trend will only grow in strength during 2017. By bringing natural materials into our home we add a connection to a lifestyle that celebrates and embraces nature and its unique imperfections. Below are some of our favourite examples.

Main


Surface design that mimics nature
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The Stone Blue facia utilises the latest technology in surface design. The textured surface of the wood grain effect makes it a great solid wood replica with all the benefits of a laminate. This has been layered with tonal marble and cool greys for an elegant and refined look.

By using the textured Walnut facia in the industrial style kitchen, warmth has been added to the palette. The tactile mix of textured Walnut, embossed tin wall tiles with textured slate lends personality to the clutter free kitchen.

Exposing and unifying the look
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The skylight in the Oak Shaker kitchen is divided by textured wooden beams and exposed sandstone, creating contrasts with the slick finish of the painted plaster. What we choose to expose and hide creates an interesting commentary for any contemporary kitchen.

Mixing materials doesn’t always require contrasting textures. The matt doors, matt walls and semi-matt floor tiles combine the same texture but still allow to stand out in the kitchen. The use of one grey hue ties the look together.

To keep update with our latest trend alerts by joining our mailing list.

Wednesday, September 21, 2016

CG Show Case

These contemporary CGI visuals are based on a high end gloss cashmere kitchen door for a national kitchen supplier. Concealed strip lighting is a modern architectural feature, with quirky open ended storage in the island. Mood lighting is key to the atmosphere, with designer glass pendants adding a soft intimate lifestyle feel.

a 3618 Dec15 4a Slab PVC Cashmere Gloss J Cab (MAIN) V4 (FLAT) PJH

The following cameo shots successfully show the features and benefits within the range, up-selling to the consumer. Our in-house Art Direction and commercial understanding of client’s products is key to producing these groups of shots with set design, interior trends and CG camera all contributing to the success.

b 3618 Dec15 4a Cashmere Gloss Oven Housing INSET (MAIN) V2 (DOF) PJH

c 3618 Dec15 4a Slab PVC Cashmere Gloss J Cab Hettich Sliding System INSET (DOF) V1 PJH

d 3618 Dec15 4a Slab PVC Cashmere Gloss J Cab J Cab INSET V1 (DOF) PJH

Friday, December 11, 2015

Photorealism. The art of imperfection. Pix CGI.

With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.

But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.

How?

Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!

For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.

Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.

No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
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No room for the camera
More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
Set_Visions_Pix_CGI_Art_of_Imperfection_01

Perfect imperfection
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
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Wednesday, August 26, 2015

High Five for Pix CGI

Recently we’ve received high praise for our CGI photography from two of our most recent clients within the Kitchens & Joinery and Office Furniture industries.

High performing project management
“You`ve been a great help to us this year, and an absolute pleasure to deal with as well.”

High achiever
“Looking forward to working with you again next year, you`re a star.”

High sales
“Sales are flying on all new initiatives online”

High definition CGI - High quality CGI
“The CGI is the best out there for me!”

So… Get in touch with Set Visions Pix if you are in need of the highest quality, most photorealistic CGI photography in the market!

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Office Furniture Roomset CGI Client Example

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Office Furniture Roomset CGI Client Example

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Kitchen Roomset CGI Client Example

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Office Furniture Roomset CGI Client Example

Connect With Us

11th Oct 2018

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17th Sep 2018

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk