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Tuesday, December 22, 2015

Merry Christmas from Set Visions

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We’d like to wish you all a very Happy Christmas...

And...
What about New Year?


Our Christmas Baubles are a little teaser of things to come from Set Visions in the New Year.

With a new look on the cards, new staff and some exciting new services – 2016 is set to be our best year yet. We hope it is for you too!

Wishing you the very best Christmas and a Happy New Year.

Friday, December 11, 2015

Photorealism. The art of imperfection. Pix CGI.

With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.

But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.

How?

Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!

For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.

Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.

No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
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No room for the camera
More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
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Perfect imperfection
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.
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Wednesday, December 2, 2015

A model citizen - Graham’s catwalk efforts for charity this Christmas

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Set Visions’ very own philanthropist is at it again. Never shy to pose for charity, Graham has once again taken to the catwalk as part of what’s becoming an annual appearance for him at the “Ladies Lunch” - hosted every December by The Huddersfield Town Foundation in aid of raising money to support some great projects for local children.

On his best model behaviour… He doesn’t look a day older than last year:

About The Huddersfield Town Foundation
The brainchild of Huddersfield Town Football Club’s Chairman Dean Hoyle - the foundation’s overall aim is to help improve the quality of life for children and young people across Huddersfield and West Yorkshire.

Money raised at the Ladies Lunch will go towards initiatives such as the “Early Kick-Off” Breakfast Club which evolved to provide a complimentary healthy breakfast to supplement the wellbeing of children, many of whom it was identified, were sadly attending school daily without a breakfast to kick-start their day.

To find out more about The Huddersfield Town Foundation visit www.htafcfoundation.com

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10th Jul 2018

Investing in our software to save you money

Set Visions Technical Director has invested in cutting edge, next generation server...

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An absolute pleasure to work with @LAKitchensUK on this shoot
#bootroom #doglovers #bespokekitchen… https://t.co/gNlbC0i8JJ

21st Jun 2018

In-House Style Direction

Our in-house creative team are vital to creating consistent, visually striking imagery....

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk