Tuesday, February 21, 2017
Do you need creative images of your product but don’t have
physical samples? Set Visions CGI is the answer.
One of our long standing CGI clients recently challenged our
Pix department to create striking concept renders that sit within their brand
The product designs have very precise technical
specifications which our 3D modelling team were able to recreate perfectly in
CGI. In this case physical samples of the product were unavailable so the team modelled
from technical drawings and used specific fabrics from our vast library.
Another benefit of CGI for this project is the ability to
update a fabric or finish with the click of a button, allowing us to create numerous
iterations without the added expense of manufacture and shipping.
The images support Bluespot’s Seating Collection targeted
marketing campaign and are successfully being used across print and media
For more photorealistic renders visit our CGI portfolio page, with offices in the north and the south we can easily drop in for a chat
wherever you are.
Thursday, January 26, 2017
do you give customers confidence when buying online? By allowing them to
visualise what it is they want to buy in a context of their choosing.
iDesign is Set Vision’s CGI Visualiser, developed with a national tile supplier to enable their
customers to visualise tile selections and design layouts online. This gives
customers greater confidence when purchasing because the colour combinations,
styles and patterns can all be visualised, risk free and in the comfort of
their own home.
Let’s get technical for a second… Our
Visualise team accurately process each individual tile to generate 3D CGI file
that is loaded into our 3D Visualiser software. This accurately re-creates
texture, hue and reflectivity to give a true photorealistic representation of
the tile which is shown in a virtual living space. This means online customers can
bring their design ideas to life thanks to our specialist CGI visualisation
Tile Giant remain ahead of the
competition with customer confidence boosted by the interactive design choices
and product selection that the Set Visions Visualiser provides.
Try our Visualiser at tilegiant.co.uk/idesign and show off your design
talents. Don’t forget to share your ideas on Facebook and Twitter!
Thursday, November 10, 2016
Pix has the solution to effectively
marketing your sofas online - CGI. Choices are now made with persuasive
photorealistic imagery, lifestyle brands like Ikea and Sofology are already
making the change. It’s time to consider how Pix CGI can benefit eCommerce
retailers and consumers. Although it might be comfortable, can you afford to be
left sitting still?
Low cost does not mean low quality
Set Visions only require fabric
samples with drawings/snap shots or an isolated sample product to start
production. Our software lets us adapt
and multiply renders from a single model giving the flexibility to easily
illustrate every sofa combination within a range. Using an automated rendering solution we also
deliver images at the highest quality at a competitive cost.
Aspirational lifestyle shots are easily
produced in CGI if you know how
Your consumers need to be able to
trust what they see as the purchase is not only a financial commitment but
emotional one. Sofas are key to family life, social gatherings and movie nights
with a lot people to keep comfortable! Using poor quality imagery reliant on
photoshop mock ups can have a negative effect on the buying decision,
persuading people to search out competitors who have a range of photorealistic
images for every sofa.
If they can see it, they can buy it
Another great benefit is seeing your
product within a living room gives scale and context, enabling consumers to buy
into the lifestyle not just the product. Detail shots of tassel and tuft
provide additional inspiration of the product design features.
Pix ensures your images are future
proof as they can be updated with the latest fabric or scatter cushion -
keeping you on top of developing trends and retain your competitive edge. For
more info go to our CGI website Pix or give us a call on 01274
610600 for an informal chat to see how our CGI can benefit you.
Tuesday, October 25, 2016
A recent technical
challenge was set to our CG department…Can we demonstrate the feasibility of
showcasing a frozen ice lolly product in a variety of images? Traditional
photography methods would have meant placing the frozen lolly in direct
lighting for extended periods leaving a frustratingly narrow window for
capturing the shot before the product had to be replaced.
The idea of using
Pix CGI meant our unparalleled photorealism would allow the client to show the
construction and quality of the product whilst keeping the image looking
refreshing and appetising. The ability to deconstruct and re construct
the product could simply not be done without the use of CGI.
After a delicious study of the behaviour of the ice
lolly…the surface, reflection, lighting reaction we recreate the materials in
layers, addressing each physical aspect of the reference based on direct
observation. We digitally sculpted the finished result with the lighting and
art direction integral to the feel of a shot, allowing us to create a striking
editorial image. The beauty of CGI is allowing us push and develop aesthetics
for a strong campaign.
Friday, November 21, 2014
Set visions PIX CGI department have certainly been busy over the last few months producing everything to deliver the iDesign Tile Visualiser. The PIX department have been painstakingly and meticulously producing the thousands of textures and sets needed to deliver the photorealistic final product.
3D has definitely taken off over the last few years but it wouldn't be where it is today without the backing of our skilled photographers who not only photograph the textures but also help light the CG sets.
Make sure you visit Tile Giant
to see the final result!
The future of home decor shopping has arrived. You can't afford to ignore it
Monday, November 17, 2014
It’s been a while so we thought we’d have a bit of a refresh. Our portfolio has been completely cleared and now showcases over 100 of our latest images and animations.
We now publish weekly on Behance, Flickr and Pinterest. If you want to stay up to date with the latest projects we’ve been working on make sure to follow us.
Thursday, May 9, 2013
Our growing team of PIX cgi artists are requiring additional support in the way of 3D modellers.
We are looking to expand the team in this area. If you're interested in working within one of the countries leading Photorealistic CGI departments and fill the criteria below then please get in touch.
We are looking for someone with a background in product modelling at the highest detail, with knowledge of the following software; Rhino, 3D Studio Max, Z Brush and experience of 3D scanning would be an advantage.
Contact us: 01274 610600