Tuesday, October 23, 2018
Our experienced CGI Project Mangers work with
agencies, marketing teams and product managers delivering photorealistic
renders on time, to brief and to budget. Approached by a Manchester agency our CG team
were asked to produce a set of bespoke kitchen designs that showcased the new
range cookers for Stoves.
The key brief to Set Visions creative team was realism,
natural lighting, lifestyle and product focus. Shoot The Moon wanted our
images to deliver their concept and illustrate the lifestyle the Stoves
products offers. Our CGI had to sit
alongside Shoot The Moon’s in-house studio photography, supporting the
marketing strategy they specifically designed.
The above images were created specifically for the web,
designed to be used as a split screen.
These were secondary shots, taken in the same scene as the main
images. CGI is easily adaptable -
meaning product changes or camera angles can be addressed at any point, saving time and
money on set build compared to traditional photography.
A cost-effective benefit for this project was having the
manufacturing CAD files provided. This
eliminated our modelling costs and saved the supplier the hefty delivery of two
large range cookers. All our supplied 3D files are treated very sensitively,
with an NDA available for all our clients.
It’s fantastic to see the images used seamlessly with Shoot
The Moon’s foodie photography highlighting CGI has great advantages, with
traditional photography still being essential to the industry. For an informal chat to see how our team can support your creative content goals just get in touch!
Thursday, September 6, 2018
The Set Visions creative team have been
busy joining forces, producing Photography and CGI imagery for our global
client which is bespoke, hand crafted and truly unique. Our multi-skilled team’s creative vision translates
across both specialist mediums ensuring our CGI and Photography images are
perfectly in parallel and on form. By using
both disciplines we delivered the project within budget without compromising
Lincrusta recently approached the team with a fantastic challenge to create
editorial content that relies on our Photography studio’s realism and attention
to detail whilst exploiting CGI’s ability to render photorealistic architecture
and location. By using the same product
in both studios we’ve created imaginative product images that do just that!
The styling direction
was overseen by our Head of Creative, with our Photography Studio manager
keeping a keen eye on the CGI output.
deeply embossed paper design is printed blank and applied to the walls ready
for the hand painted finish, meaning every fitting is truly bespoke. A great advantage of working with CGI means
our teams can re-use 3D assets to easily create alternative images. Below is an
example of using the previously created Tropical Leaf paper and combining it
with the Trellis, for a coastal take on the designs.
team delivered a set of images that are perfect for brochure, POS and social media. To see more of
our trend based portfolio take a look at our Instagram, or contact us on 01274 6100 to ask how our creative CG and photographic
studios can help.
Wednesday, June 6, 2018
With summer knocking on the door it’s time to
focus on your outdoor space. Make the most of the alfresco season by bringing the inside out.
Whatever the size be creative and make the most of your space by creating an
outdoor living area with comfy seating, rugs and cushions. By adding cosy
lighting and layers of warm blankets you can enjoy being outside late into
those summer evenings.
How to style up this look.
• Simple colour palette with mixed fabrics.
• Add classic nautical touches.
• Dine alfresco and enjoy!
Wednesday, January 3, 2018
2017 was a fantastic
year for Pix. Our talented in-house
team delivered hundreds of stylish visual solutions for our clients, and we’re incredibly
proud of the results. Here's a sneak peek of some of our favourite CG imagery covering kitchens,
From commercial scenes, to international environments and
product shots our updated portfolio demonstrates our adaptive path in each
project. Tricky deadlines and
challenging briefs excite our team, and our flexible cost saving approach to
CGI imagery is always the number one priority.
The team would like to say a BIG Thank You to all our clients
for the opportunity to work with you, old and new. With a packed production schedule ready to go
we can’t wait to get started on 2018’s creations.
Thursday, November 2, 2017
Our inhouse stylists
are always keen to establish trend lead styling on any project. With the
recent launch of a new glass splashbacks range our stylists were challenged to
design images that sit within Laura Ashley’s signature brand look that have a
tangible lifestyle feel.
Each splashback image had to sit within specific style
houses that appeal to their key core customers. Our team of CGI artists worked
closely with our designers to create photorealistic textures and props such as
rustic exposed brickwork, even CGI bread!
Our designs were critiqued and signed off by Laura Ashley ensuring our
images hit the creative lifestyle brief.
The images are now being used in both print and across
multiplatform social media sites. For more Pinterest worthy portfolio work
visit our CGI portfolio.
Friday, July 7, 2017
A CGI project offers
both flexibility and consistency to any client. A simple change of wall colour or styling
update can create a fresh new feel to any pre-existing image. Perfect for product comparisons allowing simple,
uncluttered brochure layouts.
We take pride in our R&D department, constantly striving
to create fantastic photorealistic CGI images whilst reducing our production
time to deliver cost effective results to clients. An example of this is we now work exclusively
with CGI bedding and rugs for all bedroom shots.
This enables us to update materials and patterns at a click
of a button without the timely wait for dressing beds and reshoots. Our in-house stylists keep a keen eye on the
details, ensuring our images are perfectly not perfect from a wrinkle in a bed
sheet to a magazine curl.
Wednesday, May 10, 2017
The flexibility CGI
offers for exterior garden design and build is endless. Solid materials
such as slate, wood and concrete are easily created to a photorealistic
standard, with our R&D department perfecting our product creation skills
Our skilled designers treat garden design exactly the same
as any interior project with flexibility and function being key to the
lifestyle designs. Another benefit is our
CGI gardens are everlasting, meaning we’re not subject to the temperamental
British Summer. We can revisit and
update your product at any point in the year - perfect for any last-minute
promotions via POS or brochure.
Logistically saving time and money our CG team can work with
sample materials, altering texture variations to immediately increase your CGI
asset list. Our eco-friendly summer hats
also come on with the use of lifelike plants and greenery saving real plants
the harsh conditions of studio photography and the wastage associated. Check out some of our latest lifestyle
landscape designs and checkout our architecture portfolio to see the
fantastic work our CGI team are creating.
Thursday, February 23, 2017
Set Visions knows tiles. We work with national tile
suppliers across the country and beyond creating aspirational imagery for
print, brochure and media campaigns. As
a creative image supplier for kitchens and bathrooms companies we incorporate
tiles in the majority of our set designs. Essentially, tiles are our bread and
Pix CGI is a perfect fit for tiles. Our CGI
artists expertly mirror the shape, texture and lustre in our renders. With just
a couple of samples we can create images without the restriction of scale,
environment or costly product deliveries.
Capture, our photography studio also
specialises in lifestyle tile shots, developing trends with our clients to
deliver images that have a great commercial quality. Here’s a selection of our
favourite shots illustrating the beauty of ceramic, glass and stone surface
Thursday, February 16, 2017
This trending look is all about the muted
metallic, mixing in a calm sophisticated way.
Last year, strong, bold copper took the high street by storm, but this
year we’ll see blush, muted copper mixing with calming golds. This look is all about
mixing metallics and harmoniously integrating with the interior design as trend
metallics as a focal point
room needs a focal point and within the bathroom which has to be the statement
bath. Why not get ahead of the rest with a brushed copper or gold bathtub. Offset it with a muted blush pink or grey
colour scheme to create a calming look.
Here is an example of the overall trend,
with blush pinks and light grey walls adding a softer approach to golds and
copper propping. Here mixing metallics in a subtle way can be seen with the
tile choice complementing the metallic propping.
accent in the home
kitchens it’s not just the accessories which hint metallics. The big trend
coming through uses metallic splashbacks which we will see more of in
2017. It’s a bold look we’ve seen in
bespoke kitchens, but look out for some new year contenders who are getting in
on the action with more affordable versions!If large statement metallics are too much for your
sense of style why not try simple accessories of the mixed muted metallic
trend? A subtle way to add metallics to your home is by adding metals to parts
of the room always left until last for decorating, such as curtain poles. See
how these muted metals work together in complementary tones, work these across
Tuesday, November 22, 2016
Set Visions photorealistic CGI is unique. We offer emotive,
accurate and persuasive imagery, giving your customer an aspirational glimpse
of a desirable lifestyle. Reliance of CG
visuals in the kitchen industry is ever increasing. Pix is Set Visions’ CGI department and we
relish the challenge and in an oversaturated market, it is time to offer your customers
Understanding the bigger picture
We understand the importance of customer trust and we understand
products by building relationships with clients. The kitchen facia is always at
the forefront of any kitchen design. Our creative team construct the image
using trend research, architectural references and realistic set design. They
produce an entire story based around the facia and develop customer personas to
ensure your target market can relate to the imagery on a social, economic or
geographical level. Engaging with your customer through true photorealistic
imagery will sway the purchase decision. Detail shots and cameos are perfect to
illustrate the craftsmanship of your product design.
Our set design and prop choices are carefully considered
with an extensive library to choose from, creating a bespoke look is easy.
Detailed mood boards are created directing the design, trend and art direction.
We relish the small details to make the bigger picture.
To get us started we just require a facia sample or drawings and a
Supplier costs are dramatically reduced
as production is no longer delayed waiting for expensive samples to be
imported. The impact on the environment is minimal as wastage is slashed which
cannot be said for traditional set build and deconstruction.
The Set Visions CGI team is made up of a
great pool of talent from trained studio photographers, interior design trend
spotters to self-taught CGI masters. Our combined history and industry
knowledge is key to the consistency and precision of our renders.
For more examples visit our portfolio page, with offices in the north and the south we can easily drop in for a chat
wherever you are.