Thursday, November 23, 2017
Proving that the
kitchen is the heart of the party this recent project is a great example of
functional kitchen design answering this social home owners’ needs.
The smart, deep blue Shaker cabinetry is on
trend, mixed with white marble worktops and touches of copper to highlight. Our stylists faithfully interpreted the social
atmosphere by dressing the set in preparation for a party, perfect for the
All concept work was created by our in-house team of spatial,
interior and CGI designers. This service comes a standard to our clients, be it
photography or CGI. As an integrated
imagery specialist, we work alongside our clients to provide imagery that sells
- be it brochure, online or on social media.
Tuesday, November 21, 2017
CGI is a cost-effective communication tool for
housing developers, property marketing and interior designers. Working from elevations and material samples
our in-house team can construct a set of photorealistic images that accurately
represent a space before construction starts.
This creates perfect marketing collateral to help build interest and
Location, scale and context impose no restrictions as we work
with developers to show the visual impact of a space and its surroundings with
detailed architecture and textures. Multiple
shots of a spaces can be taken, be it day or night, exterior or interior to
give a true feel of a development.
Our vast library of materials makes transforming an ordinary
space into an environment of carefully considered interior design at the simple
click of the mouse. The CGI artists add in slight
imperfections to ensure our CGI images truly are representative of reality from
textured copper to the lustre of marble.
Another advantage of CGI is the animation walk-through
service we offer. This is great to help
prospective buyers understand the scale of a plot and recognise how the space
will work for them. Simply get in touch with the team at
Set Visions to see how our services can help bring your development to
Wednesday, November 15, 2017
year we have been working with blue shades through a range of products and
trends, it’s safe to say we know how to take that colour tone in many
directions. Opting for a darker shade in a space adds drama and impact,
but with the right lighting it can also be made to feel warm and cosy.
Keep it fresh
Mix and match cabinets is another way to keep the look fresh
and not go down the moody hues look. Copper key features such as tap
design works with this colour.
Don’t want to darken a room too much? The same effect can be
achieved by painting halfway up a wall as in this living room. You can still
get the impact whilst keeping it fresh.
Take it moody
Dark blues work particularly well in classic, panelled
interiors such as period properties with grand fireplaces and dramatic, high
ceilings. This space can carry colour!
The kitchen (above) has dramatic, dusky blue cupboards which
are on-trend this year. We’ve designed several sets for deep blue kitchens so
keep an eye out. You can either go deep and moody, or add bold colour to offset
Tuesday, November 7, 2017
Visions Motion department creates video content that sells. Our
creative team of art directors, videographers and CGI animators work together
across multiple disciplines to produce informative and instructional videos
suitable for web, instore and social media.
This latest animation had to answer two specific briefs. The first was
to work with and without sound to be an informative selling tool to be shown in
store to trade and public. The second use is social media, illustrating brand
style with instructional use. Our project manager worked closely with the
client to present the story board, gain product knowledge and coordinate Set
Vision’s in-house team.
Our Motion graphic designs are crucial to momentum and timing of this
informative video - key straplines are strategically timed illustrating primary
benefits of the product. The animated CGI video was designed to be easily
adapted. By updating the product and key strap lines to fit similar items in
the product line we have created a cost-effective solution for our client.
To find out more about out Motion services visit our showreel. For our latest portfolio releases visit our portfolio site.
Thursday, November 2, 2017
Our inhouse stylists
are always keen to establish trend lead styling on any project. With the
recent launch of a new glass splashbacks range our stylists were challenged to
design images that sit within Laura Ashley’s signature brand look that have a
tangible lifestyle feel.
Each splashback image had to sit within specific style
houses that appeal to their key core customers. Our team of CGI artists worked
closely with our designers to create photorealistic textures and props such as
rustic exposed brickwork, even CGI bread!
Our designs were critiqued and signed off by Laura Ashley ensuring our
images hit the creative lifestyle brief.
The images are now being used in both print and across
multiplatform social media sites. For more Pinterest worthy portfolio work
visit our CGI portfolio.