Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, February 21, 2017

Creative product renders

Do you need creative images of your product but don’t have physical samples? Set Visions CGI is the answer.

creative_cgi_product_office _chairs

One of our long standing CGI clients recently challenged our Pix department to create striking concept renders that sit within their brand guidelines.

The product designs have very precise technical specifications which our 3D modelling team were able to recreate perfectly in CGI. In this case physical samples of the product were unavailable so the team modelled from technical drawings and used specific fabrics from our vast library.

Another benefit of CGI for this project is the ability to update a fabric or finish with the click of a button, allowing us to create numerous iterations without the added expense of manufacture and shipping.

The images support Bluespot’s Seating Collection targeted marketing campaign and are successfully being used across print and media platforms.

CGI_chairs_office_creative_colourful_product

For more photorealistic renders visit our CGI portfolio page, with offices in the north and the south we can easily drop in for a chat wherever you are.

Thursday, January 26, 2017

Do you have an Eye for Design?

How do you give customers confidence when buying online? By allowing them to visualise what it is they want to buy in a context of their choosing.

iDesign is Set Vision’s CGI Visualiser, developed with a national tile supplier to enable their customers to visualise tile selections and design layouts online. This gives customers greater confidence when purchasing because the colour combinations, styles and patterns can all be visualised, risk free and in the comfort of their own home.

Black handless kitchen tiles

Let’s get technical for a second… Our Visualise team accurately process each individual tile to generate 3D CGI file that is loaded into our 3D Visualiser software. This accurately re-creates texture, hue and reflectivity to give a true photorealistic representation of the tile which is shown in a virtual living space. This means online customers can bring their design ideas to life thanks to our specialist CGI visualisation techniques…voila!

Tile Giant remain ahead of the competition with customer confidence boosted by the interactive design choices and product selection that the Set Visions Visualiser provides.

Try our Visualiser at tilegiant.co.uk/idesign and show off your design talents. Don’t forget to share your ideas on Facebook and Twitter!


Tiles free standing bath

Thursday, November 10, 2016

Deep Seated Imagery

Pix has the solution to effectively marketing your sofas online - CGI. Choices are now made with persuasive photorealistic imagery, lifestyle brands like Ikea and Sofology are already making the change. It’s time to consider how Pix CGI can benefit eCommerce retailers and consumers. Although it might be comfortable, can you afford to be left sitting still?
Sofa Set (MAIN) V1

Low cost does not mean low quality

Set Visions only require fabric samples with drawings/snap shots or an isolated sample product to start production. Our software lets us adapt and multiply renders from a single model giving the flexibility to easily illustrate every sofa combination within a range. Using an automated rendering solution we also deliver images at the highest quality at a competitive cost.

Sofa Styleboard (MAIN) V1

Aspirational lifestyle shots are easily produced in CGI if you know how

Your consumers need to be able to trust what they see as the purchase is not only a financial commitment but emotional one. Sofas are key to family life, social gatherings and movie nights with a lot people to keep comfortable! Using poor quality imagery reliant on photoshop mock ups can have a negative effect on the buying decision, persuading people to search out competitors who have a range of photorealistic images for every sofa.

If they can see it, they can buy it

Another great benefit is seeing your product within a living room gives scale and context, enabling consumers to buy into the lifestyle not just the product. Detail shots of tassel and tuft provide additional inspiration of the product design features.

Insets

Pix ensures your images are future proof as they can be updated with the latest fabric or scatter cushion - keeping you on top of developing trends and retain your competitive edge. For more info go to our CGI website Pix or give us a call on 01274 610600 for an informal chat to see how our CGI can benefit you.

Tuesday, October 25, 2016

Food for thought

A recent technical challenge was set to our CG department…Can we demonstrate the feasibility of showcasing a frozen ice lolly product in a variety of images? Traditional photography methods would have meant placing the frozen lolly in direct lighting for extended periods leaving a frustratingly narrow window for capturing the shot before the product had to be replaced.

The idea of using Pix CGI meant our unparalleled photorealism would allow the client to show the construction and quality of the product whilst keeping the image looking refreshing and appetising. The ability to deconstruct and re construct the product could simply not be done without the use of CGI.

mock up Lolly mesh thin Black

After a delicious study of the behaviour of the ice lolly…the surface, reflection, lighting reaction we recreate the materials in layers, addressing each physical aspect of the reference based on direct observation. We digitally sculpted the finished result with the lighting and art direction integral to the feel of a shot, allowing us to create a striking editorial image. The beauty of CGI is allowing us push and develop aesthetics for a strong campaign.

low rez LollyTest-001

Thursday, June 23, 2016

The devil is in the detail!

This month PIX invites you to take sneak peek behind the scenes into our world of CGI photography. This CGI time lapse video demonstrates the level of detail that is contained within each and every CGI room set; resulting in a photorealistic on trend lifestyle computer generated images. Why not sit back, turn up the volume and watch as this CGI Bathroom is brought to life!

Friday, November 21, 2014

Tile Giant iDesign Tile Visualiser goes live!

Set visions PIX CGI department have certainly been busy over the last few months producing everything to deliver the iDesign Tile Visualiser. The PIX department have been painstakingly and meticulously producing the thousands of textures and sets needed to deliver the photorealistic final product.

3D has definitely taken off over the last few years but it wouldn't be where it is today without the backing of our skilled photographers who not only photograph the textures but also help light the CG sets.

Make sure you visit Tile Giant to see the final result!

The future of home decor shopping has arrived. You can't afford to ignore it

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interior_visualiser

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Monday, November 17, 2014

Out with the old, in with the new

It’s been a while so we thought we’d have a bit of a refresh. Our portfolio has been completely cleared and now showcases over 100 of our latest images and animations.

We now publish weekly on Behance, Flickr and Pinterest. If you want to stay up to date with the latest projects we’ve been working on make sure to follow us.

Click here to see whats new

Thursday, May 9, 2013

3D Modeller Required

Our growing team of PIX cgi artists are requiring additional support in the way of 3D modellers.

We are looking to expand the team in this area. If you're interested in working within one of the countries leading Photorealistic CGI departments and fill the criteria below then please get in touch.

We are looking for someone with a background in product modelling at the highest detail, with knowledge of the following software; Rhino, 3D Studio Max, Z Brush and experience of 3D scanning would be an advantage.

Contact us: 01274 610600CGI Model

Connect With Us

10th Jul 2018

Investing in our software to save you money

Set Visions Technical Director has invested in cutting edge, next generation server...

More on our blog

An absolute pleasure to work with @LAKitchensUK on this shoot
#bootroom #doglovers #bespokekitchen… https://t.co/gNlbC0i8JJ

21st Jun 2018

In-House Style Direction

Our in-house creative team are vital to creating consistent, visually striking imagery....

More on our blog

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk