CGI is a fantastic tool to visualise
concepts and ideas -
a recent project saw us take this one step further with our CGI team designing
and testing kitchen room sets which were then built and filmed for TV in
long-standing client called upon our expertise in set design,
architecture and product knowledge to design two kitchens. The room sets had to sit alongside the new
brochure imagery we’ve developed with Wickes, ensuring concepts were on trend
and realistic to a family home.
Starting with the design concepts we then created floor
plans, artist’s impressions and 3D renders of the space. CGI renders are a tremendous visual tool for
communicating with on-site builders, stylists and directors ensuring the art
direction is on track before production begins.
The visualisation possibilities are endless, recent projects
have seen us design engaging visuals for exhibitions, hotel developments and
shop fits. See how Set Visions can help
develop your creative vision by visiting our portfolio page or get in
contact on 01274 610600.
2017 was a fantastic
year for Pix.Our talented in-house
team delivered hundreds of stylish visual solutions for our clients, and we’re incredibly
proud of the results. Here's a sneak peek of some of our favourite CG imagery covering kitchens,
From commercial scenes, to international environments and
product shots our updated portfolio demonstrates our adaptive path in each
project.Tricky deadlines and
challenging briefs excite our team, and our flexible cost saving approach to
CGI imagery is always the number one priority.
The team would like to say a BIG Thank You to all our clients
for the opportunity to work with you, old and new. With a packed production schedule ready to go
we can’t wait to get started on 2018’s creations.
Proving that the
kitchen is the heart of the party this recent project is a great example of
functional kitchen design answering this social home owners’ needs.
The smart, deep blue Shaker cabinetry is on
trend, mixed with white marble worktops and touches of copper to highlight. Our stylists faithfully interpreted the social
atmosphere by dressing the set in preparation for a party, perfect for the
All concept work was created by our in-house team of spatial,
interior and CGI designers. This service comes a standard to our clients, be it
photography or CGI. As an integrated
imagery specialist, we work alongside our clients to provide imagery that sells
- be it brochure, online or on social media.
Our inhouse stylists
are always keen to establish trend lead styling on any project. With the
recent launch of a new glass splashbacks range our stylists were challenged to
design images that sit within Laura Ashley’s signature brand look that have a
tangible lifestyle feel.
Each splashback image had to sit within specific style
houses that appeal to their key core customers. Our team of CGI artists worked
closely with our designers to create photorealistic textures and props such as
rustic exposed brickwork, even CGI bread!Our designs were critiqued and signed off by Laura Ashley ensuring our
images hit the creative lifestyle brief.
The images are now being used in both print and across
multiplatform social media sites. For more Pinterest worthy portfolio work
visit our CGI portfolio.
This trending look is all about the muted
metallic, mixing in a calm sophisticated way.Last year, strong, bold copper took the high street by storm, but this
year we’ll see blush, muted copper mixing with calming golds. This look is all about
mixing metallics and harmoniously integrating with the interior design as trend
metallics as a focal point
room needs a focal point and within the bathroom which has to be the statement
bath. Why not get ahead of the rest with a brushed copper or gold bathtub.Offset it with a muted blush pink or grey
colour scheme to create a calming look.
Here is an example of the overall trend,
with blush pinks and light grey walls adding a softer approach to golds and
copper propping. Here mixing metallics in a subtle way can be seen with the
tile choice complementing the metallic propping.
accent in the home
kitchens it’s not just the accessories which hint metallics. The big trend
coming through uses metallic splashbacks which we will see more of in
2017.It’s a bold look we’ve seen in
bespoke kitchens, but look out for some new year contenders who are getting in
on the action with more affordable versions!
If large statement metallics are too much for your
sense of style why not try simple accessories of the mixed muted metallic
trend? A subtle way to add metallics to your home is by adding metals to parts
of the room always left until last for decorating, such as curtain poles. See
how these muted metals work together in complementary tones, work these across
Set Visions photorealistic CGI is unique. We offer emotive,
accurate and persuasive imagery, giving your customer an aspirational glimpse
of a desirable lifestyle. Reliance of CG
visuals in the kitchen industry is ever increasing. Pix is Set Visions’ CGI department and we
relish the challenge and in an oversaturated market, it is time to offer your customers
Understanding the bigger picture
We understand the importance of customer trust and we understand
products by building relationships with clients. The kitchen facia is always at
the forefront of any kitchen design. Our creative team construct the image
using trend research, architectural references and realistic set design. They
produce an entire story based around the facia and develop customer personas to
ensure your target market can relate to the imagery on a social, economic or
geographical level. Engaging with your customer through true photorealistic
imagery will sway the purchase decision. Detail shots and cameos are perfect to
illustrate the craftsmanship of your product design.
Our set design and prop choices are carefully considered
with an extensive library to choose from, creating a bespoke look is easy.
Detailed mood boards are created directing the design, trend and art direction.
We relish the small details to make the bigger picture.
To get us started we just require a facia sample or drawings and a
Supplier costs are dramatically reduced
as production is no longer delayed waiting for expensive samples to be
imported. The impact on the environment is minimal as wastage is slashed which
cannot be said for traditional set build and deconstruction.
The Set Visions CGI team is made up of a
great pool of talent from trained studio photographers, interior design trend
spotters to self-taught CGI masters. Our combined history and industry
knowledge is key to the consistency and precision of our renders.
For more examples visit our portfolio page, with offices in the north and the south we can easily drop in for a chat
wherever you are.
We've been championing the Mixed Materials Trend during 2016
in a lot of our Kitchen images and we believe this trend will only grow in
strength during 2017.By
bringing natural materials into our home we add a connection to a lifestyle
that celebrates and embraces nature and its unique imperfections.Below are some of our favourite
Surface design that
The Stone Blue facia utilises the latest technology in surface
design. The textured surface of the wood grain effect makes it a great solid wood replica
with all the benefits of a laminate. This has been layered with tonal marble
and cool greys for an elegant and refined look.
By using the textured Walnut facia in the industrial style kitchen,
warmth has been added to the palette. The tactile mix of textured Walnut, embossed
tin wall tiles with textured slate lends personality to the clutter free
and unifying the look
The skylight in the Oak Shaker kitchen is divided by textured
wooden beams and exposed sandstone, creating contrasts with the slick finish of
the painted plaster. What we choose to expose and hide creates an interesting
commentary for any contemporary kitchen.
Mixing materials doesn’t always require contrasting textures. The
matt doors, matt walls and semi-matt floor tiles combine the same texture but
still allow to stand out in the kitchen. The use of one grey hue ties the look
These contemporary CGI visuals are based on a high end gloss
cashmere kitchen door for a national kitchen supplier. Concealed strip lighting is a modern architectural feature, with quirky open ended storage in the island. Mood lighting is
key to the atmosphere, with designer glass pendants adding a soft intimate lifestyle
The following cameo shots successfully show the features and
benefits within the range, up-selling to the consumer. Our in-house Art Direction and commercial understanding
of client’s products is key to producing these groups of shots with set design,
interior trends and CG camera all contributing to the success.
With modern advances in CGI quality it is increasingly possible to create imagery that can perfectly mimic a photograph. For many of our clients this brings a number of benefits from traditional photography. Not only can they have ideas without limitations for their set builds, but they are also able to bring many cost efficiencies through reusing the CGI sets we build for them, and also by creating multiple renders of the same products but in different colours or with different finishes. CGI also has cost savings as there is no physical set build and therefore no wastage.
But getting amazing photorealism isn’t just a case of setting up a 3D room set and hitting the render button. The Pix team are a unique blend of traditional photographers, stylists, CGI artists and post production experts. Combined with the unique processes we employ to create Pix CGI we are able to produce photorealistic CGI that feels real to our client’s customers.
Well, believe it or not – when it comes to producing CGI that feels real, a lot of it comes down to the art of imperfection. It is a case of adding the imperfections and limitations that real sets, real cameras and real lights can create when taking a real photograph. Without these imperfections CGI can feel too perfect!
For a recent Pix CGI photography job, our client was more insistent than most that these imperfections were introduced to their CGI shots and that real period architectural details were replicated.
Here are just a few shots of many which highlight some of the imperfections and limitations we accounted for when producing the shots for our client.
No room for symmetry
The room set we built was based on a period conversion. Often when producing CGI room sets for these kinds of properties it is an easy choice to avoid some of the far from perfect lines and architectural curiosities – instead building sets which create perfect balance and symmetry when rendered as a final shot. With these shots we created a more realistic room set by incorporating the imperfect build qualities which would be found within a more typical period conversion.
No room for the camera
More often than not CGI artists will ‘cheat’ a shot. Placing virtual cameras where, in reality, if the room were within a real house, they wouldn’t be able to place a camera. For instance a wall or some fitted furniture might be in the way. The Pix CGI photographs rendered for this job accounted for all the limitations a real room within a house would place on camera placement. In this shot – the output is on the border of being a little cramped – but feels more real as a result of placing these limitations.
All too often the finishes applied to CGI photography are so perfect that the shots can appear almost hyperreal – an unachievable reality! For the shot below the stone surrounds to the windows and doors were deliberately created so that they did not line up. The plaster was also created to blend into the stonework and not be completely vertical. This creates a very traditional period feel to the set. The ceiling boards were also created with a random pattern so that they were not too neat.