Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Wednesday, August 2, 2017

Marketing Case Study

Set Visions creates visual content that works successfully across various social media platforms, print and marketing. This allows our clients to successfully run their marketing campaigns with seamless supporting print publications.

A long-standing client challenged us to create a fresh new approach to their brand imagery. They wanted to step away from their traditional ‘trade’ style brochure and to create images that inspire and captivate the end consumer instead.

exposed beans CGI bathroom lifestyle traditional

Our in-house interior designer wanted to include architectural details with a realistic sized bathroom to bring the traditional pottery suite to life. Homely touches were added through tactile props, adding to the lifestyle feel without detracting the focus from the product.

traditional bathroom pottery CGI

The CGI team created supporting photorealistic detail shots, pushing the creative feel through camera and composition. These shots not only cross sell products but also promote the aspirational lifestyle that can be achieved with this pottery and interior design scheme.

These images are perfect for lifestyle brochures, original blog content and will be used as promotional images on aspirational interiors design sites such as Pinterest and Houzz. For more info and to see our portfolio work for both CGI and Photography visit setvisions.co.uk.

Wednesday, May 31, 2017

Pinterest worthy imagery

Are your images Pinterest worthy? The traditional customer journey has evolved. End consumers are now making key design decisions before speaking to professionals. We need to inspire the consumer through imagery whilst ensuring brochures and website content is up to scratch.

Pinterest Set Visions Lifestyle photography

Set Visions leads the way on lifestyle imagery. Our creative team is bursting with photographers, CGI specialist, interior designers and post production kings. The creative process is taken very seriously by our team, we take time to consider the audience and commercial appeal whilst absorbing each of client’s product details.

Our creative specialists then collaborate, directing lighting and camera style whilst making sure the interior design is on trend.

Set Visions’ editorial images are making an impact online via sites such as Pinterest, Instagram and Houzz. Why not take a look and see how our imagery can help boost your online profile?

Thursday, March 23, 2017

Welcome to the Set Visions Family!

Set Visions is taking great strides in 2017 and launching our homepage is the highlight so far. Our rebrand has been an invigorating experience, devising new websites for each specialist service our creative imagery agency offers.

Set_Visions_homepage

We produce outstanding visual content for our clients to use across multiple marketing platforms. We shone the light on ourselves with all concepts, renders and photography being produced in-house, it’s incredible to have such a strong pool of talented staff to call upon who are passionate and proud to create our strong visual content and brand identity.

Set_Visions_staff_home_page

We hope you’ve enjoyed the journey as much as we have. Visit our homepage setvisions.co.uk and our family sites Capture, Pix, Motion, Razor and Visualise and let us know your favourite!

Tuesday, February 21, 2017

Creative product renders

Do you need creative images of your product but don’t have physical samples? Set Visions CGI is the answer.

creative_cgi_product_office _chairs

One of our long standing CGI clients recently challenged our Pix department to create striking concept renders that sit within their brand guidelines.

The product designs have very precise technical specifications which our 3D modelling team were able to recreate perfectly in CGI. In this case physical samples of the product were unavailable so the team modelled from technical drawings and used specific fabrics from our vast library.

Another benefit of CGI for this project is the ability to update a fabric or finish with the click of a button, allowing us to create numerous iterations without the added expense of manufacture and shipping.

The images support Bluespot’s Seating Collection targeted marketing campaign and are successfully being used across print and media platforms.

CGI_chairs_office_creative_colourful_product

For more photorealistic renders visit our CGI portfolio page, with offices in the north and the south we can easily drop in for a chat wherever you are.

Thursday, January 26, 2017

Do you have an Eye for Design?

How do you give customers confidence when buying online? By allowing them to visualise what it is they want to buy in a context of their choosing.

iDesign is Set Vision’s CGI Visualiser, developed with a national tile supplier to enable their customers to visualise tile selections and design layouts online. This gives customers greater confidence when purchasing because the colour combinations, styles and patterns can all be visualised, risk free and in the comfort of their own home.

Black handless kitchen tiles

Let’s get technical for a second… Our Visualise team accurately process each individual tile to generate 3D CGI file that is loaded into our 3D Visualiser software. This accurately re-creates texture, hue and reflectivity to give a true photorealistic representation of the tile which is shown in a virtual living space. This means online customers can bring their design ideas to life thanks to our specialist CGI visualisation techniques…voila!

Tile Giant remain ahead of the competition with customer confidence boosted by the interactive design choices and product selection that the Set Visions Visualiser provides.

Try our Visualiser at tilegiant.co.uk/idesign and show off your design talents. Don’t forget to share your ideas on Facebook and Twitter!


Tiles free standing bath

Tuesday, January 10, 2017

CGI has never looked so real!

Pix main image

In 2009 Set Visions embarked on an adventure into the world of CGI. We created our brand “Pix”, which delivered undisputed photorealistic images. 8 years on and we’re delivering incredibly emotive imagery using our Pix technology, CGI has never looked so real, so lifestyle, so daylight.

Pix can also offer tremendous logistical benefits over traditional photography, and using techniques we’ve honed over the years, we deliver consistent quality and speed at the most competitive rates. Take a look at our all new CGI website to see some of our latest work - prepare to be amazed!


Tuesday, November 22, 2016

CGI kitchens with Set Visions

Set Visions photorealistic CGI is unique. We offer emotive, accurate and persuasive imagery, giving your customer an aspirational glimpse of a desirable lifestyle. Reliance of CG visuals in the kitchen industry is ever increasing. Pix is Set Visions’ CGI department and we relish the challenge and in an oversaturated market, it is time to offer your customers something different.
4302 Oct16 New Lighting Kitchen Test V1 MKT

Understanding the bigger picture

We understand the importance of customer trust and we understand products by building relationships with clients. The kitchen facia is always at the forefront of any kitchen design. Our creative team construct the image using trend research, architectural references and realistic set design. They produce an entire story based around the facia and develop customer personas to ensure your target market can relate to the imagery on a social, economic or geographical level. Engaging with your customer through true photorealistic imagery will sway the purchase decision. Detail shots and cameos are perfect to illustrate the craftsmanship of your product design.

Our set design and prop choices are carefully considered with an extensive library to choose from, creating a bespoke look is easy. Detailed mood boards are created directing the design, trend and art direction. We relish the small details to make the bigger picture.

layout midlle 5

To get us started we just require a facia sample or drawings and a colour swatch.

Supplier costs are dramatically reduced as production is no longer delayed waiting for expensive samples to be imported. The impact on the environment is minimal as wastage is slashed which cannot be said for traditional set build and deconstruction.

The Set Visions CGI team is made up of a great pool of talent from trained studio photographers, interior design trend spotters to self-taught CGI masters. Our combined history and industry knowledge is key to the consistency and precision of our renders.

For more examples visit our portfolio page, with offices in the north and the south we can easily drop in for a chat wherever you are.

Connect With Us

10th Jul 2018

Investing in our software to save you money

Set Visions Technical Director has invested in cutting edge, next generation server...

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An absolute pleasure to work with @LAKitchensUK on this shoot
#bootroom #doglovers #bespokekitchen… https://t.co/gNlbC0i8JJ

21st Jun 2018

In-House Style Direction

Our in-house creative team are vital to creating consistent, visually striking imagery....

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk