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Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, October 25, 2016

Food for thought

A recent technical challenge was set to our CG department…Can we demonstrate the feasibility of showcasing a frozen ice lolly product in a variety of images? Traditional photography methods would have meant placing the frozen lolly in direct lighting for extended periods leaving a frustratingly narrow window for capturing the shot before the product had to be replaced.

The idea of using Pix CGI meant our unparalleled photorealism would allow the client to show the construction and quality of the product whilst keeping the image looking refreshing and appetising. The ability to deconstruct and re construct the product could simply not be done without the use of CGI.

mock up Lolly mesh thin Black

After a delicious study of the behaviour of the ice lolly…the surface, reflection, lighting reaction we recreate the materials in layers, addressing each physical aspect of the reference based on direct observation. We digitally sculpted the finished result with the lighting and art direction integral to the feel of a shot, allowing us to create a striking editorial image. The beauty of CGI is allowing us push and develop aesthetics for a strong campaign.

low rez LollyTest-001

Thursday, September 1, 2016

Razor website launch

Razor Blog Banner V1 (FLAT)
Set Visions are proud to announce the launch of our new cut out studio “Razor” Razor is focusing on our e-commerce photography customers where speed and costs are fundamental to the service. That’s why Razor has some great price offers on quantities and image packages, it’s no longer good enough to present one image of a product on-line the customer demands to see front, back, sides and close ups of product features…That’s why we’ve added package deals to our pricing giving a great cost effective way of photographing products.

Buying on-line is fast becoming the customer preference, any growing retailer must embrace e-commerce with the right informative product photography, the competition is tough so giving the customer the right visual information that reflects the product’s price point and features are essential. That’s what we’re here to provide, customer confidence to make that purchase!

With cut out images starting from as little as £10 including clipping path you can’t afford not to check out our new Razor website here or better still have a chat with Charlotte and see what we can do to help.

Monday, June 20, 2016

The Solstice is here and we hope summer will stay a little longer

Over at Set Visions HQ we've curated some of our favourite summertime garden photography shots in the spirit of creating our very own Summer Solstice retreat. We not only have vast photographic experience of location photography shoots in beautiful homes across Europe, but we also have the photographic styling expertise to create that picture perfect setting fit for any Summer Soirée. We can dream of that warm summer's evening, sitting outside with a long, cold drink and a summertime feast to last the night through.

BBQ Product Photography, Garden Furniture Photography, Conservatory Studio Photography and Garden Lifestyle Photography

From on-location, to our in-house custom designed exterior studio sets, through to our Photorealistic CGI set design - we've gathered some delightful summertime home shots – be inspired...

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10th Jul 2018

Investing in our software to save you money

Set Visions Technical Director has invested in cutting edge, next generation server...

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An absolute pleasure to work with @LAKitchensUK on this shoot
#bootroom #doglovers #bespokekitchen… https://t.co/gNlbC0i8JJ

21st Jun 2018

In-House Style Direction

Our in-house creative team are vital to creating consistent, visually striking imagery....

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Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk