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Thursday, November 10, 2016

Deep Seated Imagery

Pix has the solution to effectively marketing your sofas online - CGI. Choices are now made with persuasive photorealistic imagery, lifestyle brands like Ikea and Sofology are already making the change. It’s time to consider how Pix CGI can benefit eCommerce retailers and consumers. Although it might be comfortable, can you afford to be left sitting still?
Sofa Set (MAIN) V1

Low cost does not mean low quality

Set Visions only require fabric samples with drawings/snap shots or an isolated sample product to start production. Our software lets us adapt and multiply renders from a single model giving the flexibility to easily illustrate every sofa combination within a range. Using an automated rendering solution we also deliver images at the highest quality at a competitive cost.

Sofa Styleboard (MAIN) V1

Aspirational lifestyle shots are easily produced in CGI if you know how

Your consumers need to be able to trust what they see as the purchase is not only a financial commitment but emotional one. Sofas are key to family life, social gatherings and movie nights with a lot people to keep comfortable! Using poor quality imagery reliant on photoshop mock ups can have a negative effect on the buying decision, persuading people to search out competitors who have a range of photorealistic images for every sofa.

If they can see it, they can buy it

Another great benefit is seeing your product within a living room gives scale and context, enabling consumers to buy into the lifestyle not just the product. Detail shots of tassel and tuft provide additional inspiration of the product design features.

Insets

Pix ensures your images are future proof as they can be updated with the latest fabric or scatter cushion - keeping you on top of developing trends and retain your competitive edge. For more info go to our CGI website Pix or give us a call on 01274 610600 for an informal chat to see how our CGI can benefit you.

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Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk