Tuesday, October 23, 2018
Our experienced CGI Project Mangers work with
agencies, marketing teams and product managers delivering photorealistic
renders on time, to brief and to budget. Approached by a Manchester agency our CG team
were asked to produce a set of bespoke kitchen designs that showcased the new
range cookers for Stoves.
The key brief to Set Visions creative team was realism,
natural lighting, lifestyle and product focus. Shoot The Moon wanted our
images to deliver their concept and illustrate the lifestyle the Stoves
products offers. Our CGI had to sit
alongside Shoot The Moon’s in-house studio photography, supporting the
marketing strategy they specifically designed.
The above images were created specifically for the web,
designed to be used as a split screen.
These were secondary shots, taken in the same scene as the main
images. CGI is easily adaptable -
meaning product changes or camera angles can be addressed at any point, saving time and
money on set build compared to traditional photography.
A cost-effective benefit for this project was having the
manufacturing CAD files provided. This
eliminated our modelling costs and saved the supplier the hefty delivery of two
large range cookers. All our supplied 3D files are treated very sensitively,
with an NDA available for all our clients.
It’s fantastic to see the images used seamlessly with Shoot
The Moon’s foodie photography highlighting CGI has great advantages, with
traditional photography still being essential to the industry. For an informal chat to see how our team can support your creative content goals just get in touch!
Thursday, October 11, 2018
Save tired elbows and the occasional black eye this coming Black Friday by expanding your online retail offer. The Black Friday weekend is fast becoming one of the most lucrative shopping periods, with some traders taking 30% to 40% of their yearly revenue.
To maximise your online revenue, you need to maximise your product presence. Gone are the days of ‘also available in white.’ Customer’s expectations are high, and they expect to see every available option before making that purchase.
Our cut out service is here to provide exactly that; multiple cut out shots at multiple angles, including 360s which are a great interactive offering for your customer. Choose from our traditional photography service Razor, providing cut outs on white from £10 or Pic CGI service where automation can quickly produce endless product combinations, without breaking a sweat.
Our key tips are to make sure your images are optimised, have multiple shout outs in your marketing campaign and analyse those figures! For more information on our efficient cut out and product shot service get in contact on 01274 610600.
Monday, September 17, 2018
Feature walls are back. Gone are the days of eye watering wall paper as 2018 sees textures making a key design statement, especially in the kitchen. The technical development of materials means marbles are more cost effective and laminates are more durable to extend the variety of offerings in the market. Our advice: expand your comfort zone, be experimental and be unique!
Create textureBelow, we used the contrasting marble worktop as an extended splash back which returns giving a high-level shelf. This creates a strong seamless look allowing the natural marbling to be the design statement.
What’s your brickwork like? Sometimes the best design pieces are the ones you already have. Here we used exposed brick accompanied by contemporary textured wall paper. Create contrast!
Modern classicsWood panelling has consistently stood the test of time when it comes to kitchen wall finishes. Here, tongue and groove panelling painted a rich, deep blue compliments the kitchen, yet still stands out as a feature wall.
If budget is a constraint or perhaps you want something a little more subtle, tiles are a tremendous way to create a feature wall. For a contemporary touch have a play with the layout. Here we ran the tiles up to the wall cabinetry in a 45 degree herringbone pattern.
Monday, September 10, 2018
As a creative content agency, Set Visions collaborates with clients to deliver engaging imagery and video to support their marking needs.Digital Marketing is an increasingly important part of a brand’s strategy in a highly competitive online market that offers multiple platforms from YouTube to Twitter to Instagram and Snapchat to maximise a brand’s visual reach.
A recent project with Wickes kitchens saw us develop a number of marketing solutions for their new product offering. Their handleless kitchen ranges needed a style concept, imagery for brochure and video to build awareness. Our in-house team produced this exceptional content over a number of phases with our project managers working with key stakeholders via on online approval tool and face to face presentations.
The minimalist kitchens were designed to reflect the Intelliga True Handleless system with clean flowing lines and key statement style. CGI stills were produced ensuring the images were technically correct and satisfied to the visual guideline our Art Director set. Here’s the development of one of the ranges, Esker.
The CGI team then expanded the concept a step further and animated key elements to bring the kitchens to life. This new content was then edited with motion graphics to highlight key call outs to the customer. The result is a fantastic video resource that can easily be re-edited for specific audiences and platforms.
To see how our creative team can help you develop a brand voice, extend your customer reach and improve your Google rankings get in contact with the team on 01274 610600.
Thursday, September 6, 2018
The Set Visions creative team have been
busy joining forces, producing Photography and CGI imagery for our global
client which is bespoke, hand crafted and truly unique. Our multi-skilled team’s creative vision translates
across both specialist mediums ensuring our CGI and Photography images are
perfectly in parallel and on form. By using
both disciplines we delivered the project within budget without compromising
Lincrusta recently approached the team with a fantastic challenge to create
editorial content that relies on our Photography studio’s realism and attention
to detail whilst exploiting CGI’s ability to render photorealistic architecture
and location. By using the same product
in both studios we’ve created imaginative product images that do just that!
The styling direction
was overseen by our Head of Creative, with our Photography Studio manager
keeping a keen eye on the CGI output.
deeply embossed paper design is printed blank and applied to the walls ready
for the hand painted finish, meaning every fitting is truly bespoke. A great advantage of working with CGI means
our teams can re-use 3D assets to easily create alternative images. Below is an
example of using the previously created Tropical Leaf paper and combining it
with the Trellis, for a coastal take on the designs.
team delivered a set of images that are perfect for brochure, POS and social media. To see more of
our trend based portfolio take a look at our Instagram, or contact us on 01274 6100 to ask how our creative CG and photographic
studios can help.
Monday, September 3, 2018
Motion, our video department has grown rapidly in the past year and we’re delighted to welcome Dan to the Set Visions team. With creative background in art direction and project management we know Dan will be a perfect fit as our new Senior Video Producer.
The increase in demand for video from our clients illustrates the booming competitive market. Video is a fantastic tool to upsell the hidden benefits of your product, increase Google rankings and easily reach new audiences through social media.
Dan’s background in commercial video production, location shooting, animation, motion graphics, editing and along with a wealth of technical experience, strengthens our Motion department’s offering. Dan’s already made himself integral to the production team, overseeing a project with over 200 edits, he’s certainly not phased! We’d like to wish Dan good luck in the role and hope you enjoy meeting all our fantastic clients.
To see a selection of our Motion portfolio check out our Vimeo site covering location work, CGI animation and studio filming or contact the sales team on 01274 610600 for an informal chat to discuss how our Motion team can help grown your business.
Friday, August 17, 2018
This look is all about creating a calm space with a modern take on a classic styling. Mix up that classic style by updating furniture to modern mango woods. Soft and tonal blues are still very much on trend. Hints of denim tones in fabrics with chalky blues on cushions are ways to pull a winning array together - layer them up for a relaxing luxurious feel. We’re seeing a resurgence in pattern wallpaper and wallcoverings, in a calm colour tones.
How to style up this look• Large print pattern brings drama of a period feature.
• Soft light blues and whites.
• Modern mango woods classic shaped furniture.
• Bleached wood chandelier on trend.
Wednesday, July 18, 2018
Last year we predicted terracotta tones would strongly be featured in mainstream interior design and commercial photography. This trend is undeniably strengthening with the rich, earthy tones and textures displayed in to our imagery.
One of our favourite designs is this kitchen where we created a feature wall from a 12mm zenith worktop - accessorised with rustic terracotta propping for a tonal look.
It’s essential to mix textures for this trend. Think about using ionised finishes and rusty tones, mixed with sleek shiny textures and tactile matt fabrics. Key props pull this style together for a high end design look. By using copper and textured surfaces conveys a rustic aspect to the trend. We combined a water proof copper wall panel with complimentary earthy greens and contrasting sharp gold propping for a lux feel.
For this look we wanted a retro touch in a modern setting. Creating a wall mural was a great way to invigorate the set and deliver the on-trend colours featured in the earthy tone colour palate. For this look we wanted a retro touch in a modern setting. Creating a wall mural was a great way to invigorate the set and deliver the on-trend colours featured in the earthy tone colour palate.
Tuesday, July 10, 2018
Set Visions Technical Director has invested in cutting edge, next
generation server technology to maximise our team’s production output. We’ve expanded the capacity of our CGI
virtualisation by putting 20 processing cores to good use. Our new storage array has been
specifically designed for heavy access from multiple users while still
providing strong resilience against hardware failure.
The team constantly keep
ahead with security employing encryptions and firewalls. In addition to protecting the network from
intrusion they also provide excellent monitoring and reporting tools, allowing
you to see things that are otherwise invisible.
Our firewall helped us spot a bottleneck on the LAN that was costing us
precious hours of slower production.
Our new storage array is
now performing at 4 times faster than any single drive on its own meaning
a less stressed Production Manager, faster saves, shorter production times, a
happier CGI team and more importantly, happier clients.
If you’d like to know more
about our CG cost saving strategies get in touch with Paul on 01274
Thursday, June 21, 2018
Our in-house creative team are vital to creating consistent, visually striking imagery. Overseen by our Head of Creative, Nina, this trend led service is included on all our projects - keeping Set Visions and our clients a step ahead of the competition.
Symphony, one of our long standing clients, teamed up with Laura Ashley Kitchens to launch the Hardbury Kitchen range and invited Nina to come along to the launch. Nina’s involvement in the project was instrumental to the style direction, ensuring all concepts fit within Laura Ashley’s brand guidelines. Nina was delighted to present her concept on the trend direction and the tactile finishes used in the project to major retailers at the exclusive preview.
Continuing to work alongside such an iconic names as Laura Ashley and Symphony is an immense pleasure and we’re incredibly proud of the results. If you’d like to find out more about our Styling Service contact the team on 01274 610600.