24th Jun 2020
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About us
Pix is Set Visions' unique brand of photo realistic CGI.
We combine traditional photography techniques with the latest CGI technologies to create the most realistic alternative to traditional photography in the market place.
Introducing Pix
Pix is Set Visions' unique brand of CGI photography. We are creators, directors and guardians of captivating hyperphotorealistic™ CGI imagery for leading home interior and home décor brands.
Pix is "where CGI becomes photography"
Many 3D/CGI 'visualisation' companies tend to come from an architectural visualisation background - meaning their imagery can often feel functional and lifeless. Operating as a photography studio for 30 years, Set Visons' background in lifestyle product photography makes Pix different.
The Pix difference - hyperphotorealistic™
Pix CGI's unrivalled photorealism relies on carefully considered processes which combine traditional photography techniques with the latest CGI technologies.
Our perfectly balanced mix of creative stylists, photographers and CGI artists collaborate to create aspirational lifestyle CGI photography that looks like real photography - but has the versatility, and hyper real desirable aesthetic that can only be achieved thorough CGI.
Merging crafted photography skills with the latest advances in CGI
Collaboration between CGI artists and experienced photographers is integral to the Pix process. Knowledge and understudying of angles, lighting and aesthetics form our inspirational and dynamic compositions.
We're constantly testing the latest technologies and exploring and developing new techniques to ensure we are pushing the boundaries of computer generated photorealism.
Creative Balance. Communicating product benefits... beautifully.
We differ from CGI 'visualisation' companies in that we focus as much on the lives of the customer as we do on the product. Our styling team understand customers lives and the latest trends. Their contribution is essential - breathing life into the virtual, they ensure our imagery creates desire and has an unrivalled level of photorealism.
Trend focussed. Customer aware.
We put trend awareness and knowledge of customer lifestyles at the heart of the business.
By understanding how different groups of people live - their tastes, their lifestyle, their aspirations - we are able to create photography that 'feels' real to them.
By understanding the life they aspire to live - we create desire - Desire for your products.
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our team
A full house of talent
We offer a highly efficient, high quality service - and equally high quality product by employing some of the best CGI and photography talent in the region.
The expertise and creativity in our team allow us to bring our clients imagination, ideas and most importantly products to life.
CGI artists
Although our CGI artists are multidisciplined – in line with photography processes, individuals specialise in lighting and composition – as well as CGI specific modelling and textures – meaning our CGI has focused attention to detail.
Stylists & interior designers
Our stylists perfectly balance your customers’ aspirations with reality.
By having a full understanding of who your customers are - our stylists are able to create an environment which feels familiar, yet stimulates desire.
Photographers
All our photographers have decades of experience.
With 'pre-digital' experience - they are true craftsmen, able to utilise this vast knowledge and experience to achieve amazing results.
Post-production art workers
Real life isn't perfect, but by employing the art & science of post-production and re-touching techniques our expert team are able to produce the perfect image.
Project Managers
Creative projects can often lead to creative deadline (mis)management, which is why we have dedicated Project Managers to keep your project on course, time and budget.
why Pix CGI
No limits – you can think big... if you want to
Large set build programmes are a thing of the past along with all the logistical, stock and materials issues associated with these projects.
PIX is a 3D Virtual Photographic studio, offering a truly photorealistic alternative to traditional methods for big-ticket projects such as Kitchen, Bathroom and Bedroom room sets.
Highly cost effective - low on logistics
With Pix, it is a case of goodbye logistical nightmares – hello stunning, dream like photography. PIX takes existing 3D image files or engineering drawings and manipulates them to create a totally credible photorealistic rendition.
With PIX we no longer require complete ranges of products on site to construct your set, saving you money, resources and reducing logistical problems without compromise to your end results.
In addition – we are constantly investing in our technical setup – meaning high resolution renders can be outputted with amazing speed and efficiency.
Cost effective. Future proofed.
Grow and manage your image assets with total versatility
The advantage of Pix over traditional photography is its total, future proofed versatility. With Pix you can revisit your models and room sets at any time - change, change and change again.
Your products
Showcase your entire range of products in all available colour options, finishes and textures, quicker and more cost effectively – from just one model.
Your roomsets
Once your roomset has been built and skilfully lit, virtually – it is easy to change a floor, paint colour, camera angle, the props – to easily expand your image assets without restrictions.
a trusted partner
Stable, reliable, futureproofed
We've operated as a Photography Studio for over 30 years, working on countless projects for well loved clients.
Our mission has always been to create work that is of the very highest quality and sense of realism, bringing our client's visions to life, but at a price that isn't sky high.
We've chosen a path of continuous investment in technology and our team to provide our clients with a stable resource that they can enjoy working with and rely on year after year.
