Tuesday, October 15, 2019
marketing is a competitive field, so stand out of the crowd with Set Visions’
Pinterest worthy imagery. As consumers are increasingly researching on their smartphones
for their next big ticket purchase it’s important that your marketing content
works on this channel.
project commissioned to our CGI team had us produce a number of product focused
shots, set in achievable spaces with eye catching interior design-a service included
as standard on our projects. These shots are perfect for mobile marketing
platforms such as Pinterest and Instagram, as the cameos are product focused
with a lifestyle feel that create great talking points with your followers.
marketing is often a component of a multi-channel campaign that allows you to
get closer to consumers. Large scale room sets don’t always translate to some
social media platforms as the detail is often downsized. Impactful and stylish
imagery is perfect marketing content and is the best way to build your followers on social
though your mobile marketing content call the studio on 01274610600 or contact the team to see how we can work with you to produce your own instagrammable
Wednesday, September 25, 2019
the culture of a studio is a hard task. As a creative content studio we are very proud
of the quality and standards of work we produce, however this isn’t down to one
member of staff, this is a result of a collaborative and respectful studio that
values it’s employees just as much as our clients.
Our team is
an eclectic mix, drawing on our own disciplines of surface design, photography
and architecture. With over 25 years in the market our team constantly flex
their creative muscles by producing content for brochure, advertising, social
media and brand identity. As the industry changes so does their technical expertise;
developing cost saving render scripts, AR solutions and augmented reality
services under one roof means our team can advise the best and most cost-effective
solution. The consistency across Photography, Photorealistic CGI, Video,
Animation and AR is the quality of art direction and the interior design team. In
turn supporting our production team to ensure our output is meeting demand and
more importantly meeting their critical eye.
With over a
third of the team committing to over a ten year stint, we value the
collaborative nature of the Set Visions studio which in turn is passed onto our
clients, listening to their values and working these into our visuals. We loved
our CGI team stepping in front of the camera for a change shining a light on a creative
collective that often goes above and beyond to capture the perfect image.
Tuesday, September 24, 2019
With the increase in our order
books, Set Visions are thrilled to introduce Claire to the CGI project
management team. Claire will be the linchpin between production and client whilst
supporting the Set Visions production and growth plans.
Studio culture is important to our team, we love to
engage with clients, building knowledge and mutual respect every step of the
way. With a background in product design and procurement we can’t wait to see
Claire driving projects forward whilst providing a great service for our CG clients.
Wednesday, September 11, 2019
marketing industry is changing. Brands are under immense pressure
to refine budgets, evaluate spending and control costs. Set Visions is in a unique position to provide
editorial content without inflated agency fees.
Our creative content studio offers joined up solutions for marketing,
with strategy and production being in-house.
unstoppable growth of online marketing and social media platforms, brands need
fresh, regular, engaging content. Our
CGI team produce photorealistic renders which are art directed and styled to
perfection. Our editorial shots have
featured in the high-end interior mags - quashing any preconceived ‘caddy’
concepts the industry has. Our creative
services rival ad agency concepts at competitive rates.
great benefit of working directly with Set Visions is the timely direct
communication you will enjoy with our production team. By eliminating tardy, agency third party
messages you are constantly in the loop with your project and budgets.
informal chat about the creative services the Set Visions team offers please contact the studio at any time or drop in for a brew and a
Tuesday, August 13, 2019
By offering both photography and CGI under one roof Set Visions produce effective marketing solutions supporting our clients’ goals. To help increase Otty’s online sales, one of our long-standing Photography clients requested our CGI team create an animated explosion of their product.
This realistic product rendering demonstrates the technical design inside the mattress whilst illustrating the aesthetic of the overall design. This affective render brings to life an otherwise flat image, that in turn increased the commercial appeal of the product. As Otty exclusively sell online this not only increases product exposure, the video will also help the all-important Google rankings.
This product video supports the ongoing lifestyle photography that our Capture team are creating for the client. These have a great editorial feel which are perfect for Pinterest and Instagram. Check out the Pinterest worthy project our team created for Otty here.
Technical explosions can be applied to any industry, especially those who have engineering hidden away. To discuss how product explosions can help exposure of your product contact firstname.lastname@example.org or call on 01274610600.
Friday, August 9, 2019
Clear and concise product imagery is crucial to any ecommerce business. Here at Set Visions our CGI department, Pix, has the perfect set up of high-volume product shots at the click of a button. The automated CG process takes out the human element saving both time and money for our customers.
To create a cohesive look Set Visions produce cut outs at a consistent angle allowing our clients to have a considered design approach in their web layouts, which in turn builds visual brand identity. The clean aesthetic can also be mixed with editorial shots and multiple cut out angles acting as a supporting visual to give a fuller impression of your product.
For those more discerning online shoppers who like to see every combination and colour option Set Visions can easily produce a set of images that cover every configuration and colour combination.
All our visualisations are rendered at high resolution, perfect for those who like to zoom in. The team can also produce renders at multiple angles and detailed shots highlighting the finer details of your product. By showing as much detail of your product as possible, the consumer will be clearly informed and inspired… making a critical step closer towards the online purchase.To discuss our cost saving automated cut out service contact the tam via email or phone on 01274610600.
Thursday, August 1, 2019
Clerkenwell Design Week is an award-winning innovative
design festival held over three days attracting the cream of the design
industry. Nina, our head of Styling,
made her annual trip to research and absorb key design insights and
developments for the creative community.
Design consultation is included in our project costs,
passing on our industry knowledge to your photography so your bespoke content
is on trend and hits the right brochure and marketing platforms. We also produce commissioned Trend Reports for
our clients that forecast across imagery, video and social media trends. This will put you ahead of your competitors
and strengthen visual guidelines.
Here’s the rundown of Nina’s legwork visiting exhibitions,
specialist installations and show rooms whilst catching up with some of our
With the trend for wellbeing growing in strength the emotive
topic is well established with the design world. Environmentally conscious design encourages
designers and consumers to take responsibility with recycled materials such as
Terrazzo or vegan material alternatives or even low emission products. This is a subject matter is very close to our
stylists’ hearts and championed at HQ.
Again, this is a topic our Stylists directly influence at HQ
- a happy employee is a productive employee!
By refining a space, bringing in foliage and an inspirational décor our
team are more focused in our creative meeting spaces. With the traditional office structure becoming
an outdated concept we need to focus on productivity rather than the 9 to 5
Pastels have a subconscious calming affect with soft earthy
tones having a touch of spring and rejuvenation. The positive colour palette was highlighted on
all surfaces from wall murals, Terrazzo worktops and fabric prints at Clerkenwell.
For more details contact the studio for an
informal discussion to see how our in-house service can benefit your imagery.
Tuesday, July 23, 2019
A recent project completed for one of our long-standing
clients saw our Project Management team seamlessly coordinate the logistics of
our CGI team, Interior stylists, Models, Photographic studio team and post
production. The result is a set of 14
images that are perfect for brochure and social media content.
Our stylist worked directly with Fabric Box marketing team
to understand the design concepts behind their fabric designs and product
range. Together they designed the unique
environments with our team making sure the interior design trends, the CG architectural
detailing and propping supported their product; ensuring the focus is on the
contemporary blind designs.
The second phase of the project was to select and photograph
models in our in-house photographic studio. These were then edited together by
our post production specialists, resulting in ultra-real CGI images. Shooting models interacting with CGI props can
be a technical challenge. As our
production team strive for photoreal images they ensured the technique was
These images are perfect for marketing content, adding more
value to our client who can use the renders for brochure, online and social
media. Our clients have also ‘future
proofed’ their shots by using CGI our CG artists can revisit at any time easily
updating the images when the latest product ranges are released passing the
saving back to our clients.
For more information on how we can furfure proofing your
marketing contact Set Visions or check out our CGI portfolio.
Thursday, July 18, 2019
Last year we saw this trend coming… and for our clients who have a stylish, trend led eye we’ve been able to feature elements of Terrazzo textures and replicate the playful tones with shades through wall colours, props and surfaces.
Our favourite terrazzo sample at the office inspired our own Creative Meeting Room and influenced one of our latest photography shots. We used the soft and playful mixed hues for a fresh and distinctive set design, mixing greens and pinks.
Here the custom table features a more muted terrazzo which is made from recycled materials. This is another draw to using the sustainable surface, a key value to the Set Visions design team.
There’s plenty of amazing terrazzo worktops and in recent design shows we’ve seen some stunning kitchens showing off with it. Here we used a matt pastel kitchen fascia for that cool contemporary look.
Fabrics and colour palette
We have seen plenty coming through in the last year with terrazzo pattern prints on fabric now. Here we upholstered a foot stool with the print.
When working with the terrazzo of choice it’s a good idea to try paint samples and fabric samples out against the texture to see how the colours work as a group. Here we demonstrated balance and tone though texture and composition.
Monday, July 1, 2019
As a market
leader in Photorealistic CGI, Set Visions is no stranger to Total Chaos. The Vray 3D rendering software is renowned within the
industry allowing users to pretty much visualise anything! The recent convention attracted global
delegates including our own home grown, Technical Manager, Danny Austin. The
diverse programme kept Danny immersed in VR and the architecture industry, with
V Ray tools allowing us to sharpen the 3D modelling process and walkthroughs.
Our very own, rather flabbergasted, Danny had the
opportunity to meet some of the heroes of the industry and scooping the top
prize in the Rendering Challenge; Chaos Group setup a selection of content and
challenged the delegates to plan, compose and render visuals within in 30
“The technology advances were exceptionally interesting to learn
more about, but one thing certainly caught my attention - how maintaining a
balance between work and life was the key to succeeding in the long-term
without burning out.
I drew parallels to that and appreciated the excellent
environment that I work in. The Set
Visions team work together for a single goal and help each other when help is
needed. This is not the case everywhere
and appreciate that with a fresh perspective.
I think it is the reason that creativity can co-exist with commerce in a