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Wednesday, February 12, 2020

Neff Case Study – Multiplatform Content Creators

Here at Set Visions, we offer cross platform content for targeted marketing campaigns. Our global client Neff, an international kitchen appliance brand, use our content to inspire and educate potential UK customers, helping to increase their brand’s awareness and generate sales.

The Brief

The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.

The Campaign

The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.

neff kitchen photography

As our client was keen to have as much original content as possible, we worked with their marketing department to deliver main images alongside cameos, which gave a more candid feel to the photography style. By updating the images with product variations, we were able to deliver multiple product shots that are in situ and relatable, avoiding the need of sterile white product cut outs.

kitchen appliances CGI

Following the stills, we then animated the 3D files to produce customer facing videos. These informative shorts gave hidden information about their products and highlighted the ease of use. Each video is based on the series of lifestyle images we created in 3Ds Max and gives our client the ability to advertise their customer base on multiple platforms with a consistent brand message.

The creation of a microsite is a great marketing strategy for the brand. They’re good for search engines and SEO and they can focus on a specific range or brand message. Ecommerce is a competitive place and savvy shoppers know how to research and compare products online before making their purchase. This is why multi-platform content educates, inspires and more importantly, builds shoppers confidence in the brand.

50 Neff CG foodie kitchen


Monday, February 3, 2020

Set Visions | CGI Portfolio showcase

We’re not one to shy away when we produce good work. Here at Set Visions Pix, we pride ourselves on the high standards of our CGI output, pushing the photorealistic boundaries and photography style year on year.


To showcase some of our recent renders, we’ve updated our
portfolio with some exciting projects we’d love you to see. Through stunning photography, we bring our clients ideas and brands to life to create eye-catching CGI work that generates leads, increases awareness and builds brand reputation.

CGI roomset portflio kitchen bathroom bedroom


The Pix Team

Working with leading manufacturers, marketing teams and integrated agencies, the Pix creative team produce content that’s perfect for print, online and PR. This has resulted in many of our images being featured in established magazines and Sunday supplements. Our in-house team consists of CGI artists, stylists, interior designers, photographers, project managers and post-production art workers.


Our CGI Photography

Sepcialising in full roomset, furniture and product modelling, we can create realistic images to be used across advertising, brochures and catalogues. Our unique process is an incredible alternative to traditional photography and can assist home interior and décor industries present their products in a life-like way.


Our Portfolio

Bringing products and brands to life through quality CGI photography, we have worked on some amazing roomset, product and architectural projects. Explore our portfolio to see for yourself just how incredible CGI can be.

If you would like to find out more about the Pix team and our work, please don’t hesitate to get in touch. We’d be more than happy to run through some of our case studies or content strategies with you!


Friday, January 24, 2020

Get The Look-Modern Lux Bathroom

Modern lux is all about creating that perfect balance between contemporary design and luxurious living. Here we’ve combined different finishes and materials that balance and compliment each other, accompanying finishing touches, soften and dress the space beautifully.

lux bathroom inspiration marble concrete

interior design trend lux bathroom Set Visions

How to style up this look.
• Balance lux marble floor tiles with polished concrete walls.
• Source handmade tiles in various sizes.
• Add foliage to soften the space.
• Use feature lighting that is bathroom friendly.
• Display uniformed glass cosmetic bottles that can be re-used.

Tuesday, December 17, 2019

Seasonal campaign content

There’s nothing like our favorite brands battling it out for the number one campaign spot. Well crafted content gets us in the festive mood, often with an emotive overtone to melt anyone’s heart.

This year, our Head of Creative worked with the Senior CGI team to create our very own seasonal renders, specifically designed for a social campaign. The images encapsulate a calm and refined yuletide look with a subtle nod to the party trend.

christmas room set lifestyle photography

CG offers great flexibility, allowing the team to produce supporting cameos, each with a unique talking point. Having touch points within imagery is a great way for your audience to interact with your brand on social media. Our top tips are - make your content relatable to your customer persona, demonstrate your personality and more importantly for us, have fun!

christmas styling photography

modern interior design styling christmas room set

Tuesday, November 26, 2019

Trending-Moody Movement

This trend is about pushing the limits, layering dark materials and high-quality finishes. Choose a designer edge to your home accessories to avoid the full on Halloween look. Don’t be afraid to be bold with your choices, consider your space and explore your lighting options.

moody kitchen design CGI

Dark and textured

Here we designed the bathroom to incorporate layers of moody wall finishes to give a bespoke, high-end feel. The recessed lighting in the ceiling completes the look and creates depth and drama to the room.

In the kitchen our moody industrial treatment mixes matt black metal, grainy woods and a unique raw finish on the walls. The high gloss kitchen contrasting against the raw material finishes makes this look a showstopper.

dark textured interior design trend


Bold lux

With wallpaper making a strong revival why not play about with textured papers? Here we have painted the top layer in gold to give an opulent lux feel and ties in the brassware. Heavy wood and stone basins ground this look.

Reclaimed textured dark wood ceiling cladding sets the look for this living room. What could be a typical bright space acquires a bold, dark twist. Alongside the feature ceiling, black framework and copper tones bring a dusk look and feel.

moody interior design trend

Friday, November 8, 2019

Strengthen your black Friday offering

With Black Friday and Cyber Monday soon coming into focus, Set Visions is in the perfect position to get your digital marketing ready for the ecommerce event. Savvy shoppers research and compare products online whilst keeping an eye out on social media call outs. Once your potential customers click through to your site the next critical step toward purchase is to inform, educate and seduce. Set Visions provides visual content that showcases product design in realistic room sets, so your wow factor is covered.

brochure CGI appliance interior

To increase the visual content of your product offering Set Visions has a cost-effective CGI cut out service that gives clear and detailed images of your product on a white background. Size variants and alternative product combinations are no problem, the inhouse team can easily update 3D product files to produce the renders. Our CG cut outs are accurate and consistent every time, utilizing the same camera and lighting rendering at high resolution.

appliance cutouts CGI


The team can easily produce multiple variants and colour ways of a product, in any finish, to highlight the potential breadth of product on offer. Understandably shoppers want to see every option available, as the old line ‘also available in…’ just doesn’t work with today’s consumers.


product renders multiple coloursFor costs and a more detailed run through of our services contact the office on 01274610600 or drop an email to sales@setvisions.co.uk to arrange a visit and studio tour.


Tuesday, October 15, 2019

Instagrammable imagery

Digital marketing is a competitive field, so stand out of the crowd with Set Visions’ Pinterest worthy imagery. As consumers are increasingly researching on their smartphones for their next big ticket purchase it’s important that your marketing content works on this channel.

A recent project commissioned to our CGI team had us produce a number of product focused shots, set in achievable spaces with eye catching interior design-a service included as standard on our projects. These shots are perfect for mobile marketing platforms such as Pinterest and Instagram, as the cameos are product focused with a lifestyle feel that create great talking points with your followers.

instagram bathroom inspiration


Mobile marketing is often a component of a multi-channel campaign that allows you to get closer to consumers. Large scale room sets don’t always translate to some social media platforms as the detail is often downsized. Impactful and stylish imagery is perfect marketing content and is the best way to build your followers on social media.

To talk though your mobile marketing content call the studio on 01274610600 or contact the team to see how we can work with you to produce your own instagrammable imagery.


CGI lifestyle bathroom


CGI product render room set


Wednesday, September 25, 2019

CGI Studio Culture

behind the scenes set visions

Defining the culture of a studio is a hard task. As a creative content studio we are very proud of the quality and standards of work we produce, however this isn’t down to one member of staff, this is a result of a collaborative and respectful studio that values it’s employees just as much as our clients.

Our team is an eclectic mix, drawing on our own disciplines of surface design, photography and architecture. With over 25 years in the market our team constantly flex their creative muscles by producing content for brochure, advertising, social media and brand identity. As the industry changes so does their technical expertise; developing cost saving render scripts, AR solutions and augmented reality apps.

cgi studio behind the scenes

creative studio culture

Having our services under one roof means our team can advise the best and most cost-effective solution. The consistency across Photography, Photorealistic CGI, Video, Animation and AR is the quality of art direction and the interior design team. In turn supporting our production team to ensure our output is meeting demand and more importantly meeting their critical eye.

With over a third of the team committing to over a ten year stint, we value the collaborative nature of the Set Visions studio which in turn is passed onto our clients, listening to their values and working these into our visuals. We loved our CGI team stepping in front of the camera for a change shining a light on a creative collective that often goes above and beyond to capture the perfect image.

photography behind the scenes

Tuesday, September 24, 2019

New clients bring a new face to team SV

With the increase in our order books, Set Visions are thrilled to introduce Claire to the CGI project management team. Claire will be the linchpin between production and client whilst supporting the Set Visions production and growth plans.

Studio culture is important to our team, we love to engage with clients, building knowledge and mutual respect every step of the way. With a background in product design and procurement we can’t wait to see Claire driving projects forward whilst providing a great service for our CG clients.


creative staff portrait

Wednesday, September 11, 2019

Cut the commission with Set Visions

The marketing industry is changing. Brands are under immense pressure to refine budgets, evaluate spending and control costs. Set Visions is in a unique position to provide editorial content without inflated agency fees. Our creative content studio offers joined up solutions for marketing, with strategy and production being in-house.

With the unstoppable growth of online marketing and social media platforms, brands need fresh, regular, engaging content. Our CGI team produce photorealistic renders which are art directed and styled to perfection. Our editorial shots have featured in the high-end interior mags - quashing any preconceived ‘caddy’ concepts the industry has. Our creative services rival ad agency concepts at competitive rates.

interior design CGI photorealistic

Another great benefit of working directly with Set Visions is the timely direct communication you will enjoy with our production team. By eliminating tardy, agency third party messages you are constantly in the loop with your project and budgets.

For an informal chat about the creative services the Set Visions team offers please contact the studio at any time or drop in for a brew and a briefing.

CGI print advert interiors

interior cgi creative agency

Connect With Us

12th Feb 2020

Neff Case Study – Multiplatform Content Creators

Here at Set Visions, we offer cross platform content for targeted marketing campaigns. Our...

More on our blog

Foodie inspiration for the week ahead. Plenty of tasty dishes created for a food...
#yum #foodstyling

Foodie inspiration for the week ahead. Plenty of tasty dishes created for a food...
#foodie #setvisions

3rd Feb 2020

Set Visions | CGI Portfolio showcase

We’re not one to shy away when we produce good work. Here at Set Visions Pix, we pride...

More on our blog

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk