Friday, December 19, 2014
11th Sep 2019
The marketing industry is changing. Brands are under immense pressure to refine budgets,...
Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration
Friday, December 19, 2014
Friday, December 12, 2014
Friday, December 5, 2014
Friday, November 21, 2014
Monday, November 17, 2014
Friday, November 7, 2014
One of the most asked questions on Google
What is CGI? ... Computer Generated Image ‘CGI’ are images created within 3D software with no need for photographic involvement. These software solutions have been used for many years as architectural visual and design tools and within the special effects industry for film and television.
More recently with software improvements and the introduction of ever faster computer processes it is now possible create true photo-realistic images using these CGI technologies. These software packages are no different to any other creative tool; the quality of the results depends on the creative skills of the users, just as you expect with a traditional photographic camera or design software.
CGI offers several advantages over photography. Space is no longer an issue, a set can be any size or design so standard restrictions like studio space/height aren’t an issue. Repeatability is also a major benefit. Because everything is in a virtual space, going back to old shots and making changes is a simple task. If you wanted to do this photographically the set would have to be rebuilt, usually costing the same as the original shot. Being able to re-render an existing set takes a matter of hours as opposed to days at a fraction of the cost.
Every Item within the images needs to be created in 3D; sometime these 3D models are created for the manufacturing process and therefore may exist in some form.
These 3D models will then have textures applied, this is the term used for all the elements of the items surface finish, colour, sheen, texture and reflective properties.
The 3D models just as in real life need to be ‘photographed’ in a virtual photographic studio where all the skills required in the real world photography are used here. Camera compotation, studio lighting, styling and art direction.
This all now exists in a 3D virtual world and can be re-visited at any point of time to make alteration such as colour, camera angles and even to create web videos or to produce TV advertisements.Click here to see the animation
Friday, October 31, 2014
Monday, October 20, 2014
Monday, October 13, 2014
Robbie has many years of photographic experience working in photography studios all over the country including working on many high profile projects and has always been an avid fan of traditional film. We are pleased to say he’s now joined our Pix team as a cgi photographer; he’ll now be putting that old fashioned knowhow to use in a very mush futuristic environment.
Wednesday, September 3, 2014
Are you back from your holidays feeling all refreshed but still looking at the same old tired images. Let us breathe life back into them. We use the latest photorealistic CGI techniques, allowing you to create brand new or simply refresh your existing images.