Thursday, June 21, 2018
Our in-house creative team are vital to creating consistent, visually striking imagery. Overseen by our Head of Creative, Nina, this trend led service is included on all our projects - keeping Set Visions and our clients a step ahead of the competition.
Symphony, one of our long standing clients, teamed up with Laura Ashley Kitchens to launch the Hardbury Kitchen range and invited Nina to come along to the launch. Nina’s involvement in the project was instrumental to the style direction, ensuring all concepts fit within Laura Ashley’s brand guidelines. Nina was delighted to present her concept on the trend direction and the tactile finishes used in the project to major retailers at the exclusive preview.
Continuing to work alongside such an iconic names as Laura Ashley and Symphony is an immense pleasure and we’re incredibly proud of the results. If you’d like to find out more about our Styling Service contact the team on 01274 610600.
Thursday, November 2, 2017
Our inhouse stylists
are always keen to establish trend lead styling on any project. With the
recent launch of a new glass splashbacks range our stylists were challenged to
design images that sit within Laura Ashley’s signature brand look that have a
tangible lifestyle feel.
Each splashback image had to sit within specific style
houses that appeal to their key core customers. Our team of CGI artists worked
closely with our designers to create photorealistic textures and props such as
rustic exposed brickwork, even CGI bread!
Our designs were critiqued and signed off by Laura Ashley ensuring our
images hit the creative lifestyle brief.
The images are now being used in both print and across
multiplatform social media sites. For more Pinterest worthy portfolio work
visit our CGI portfolio.
Tuesday, January 10, 2017
In 2009 Set Visions embarked on an adventure into the world of CGI. We
created our brand “Pix”, which delivered undisputed photorealistic images. 8 years on and
we’re delivering incredibly emotive imagery using our Pix technology, CGI has
never looked so real, so lifestyle, so daylight.
Pix can also offer tremendous logistical benefits over traditional
photography, and using techniques we’ve honed over the years, we deliver
consistent quality and speed at the most competitive rates. Take a look at our
all new CGI website to see some of our latest work - prepare to be amazed!
Tuesday, November 22, 2016
Set Visions photorealistic CGI is unique. We offer emotive,
accurate and persuasive imagery, giving your customer an aspirational glimpse
of a desirable lifestyle. Reliance of CG
visuals in the kitchen industry is ever increasing. Pix is Set Visions’ CGI department and we
relish the challenge and in an oversaturated market, it is time to offer your customers
something different.
Understanding the bigger picture
We understand the importance of customer trust and we understand
products by building relationships with clients. The kitchen facia is always at
the forefront of any kitchen design. Our creative team construct the image
using trend research, architectural references and realistic set design. They
produce an entire story based around the facia and develop customer personas to
ensure your target market can relate to the imagery on a social, economic or
geographical level. Engaging with your customer through true photorealistic
imagery will sway the purchase decision. Detail shots and cameos are perfect to
illustrate the craftsmanship of your product design.
Our set design and prop choices are carefully considered
with an extensive library to choose from, creating a bespoke look is easy.
Detailed mood boards are created directing the design, trend and art direction.
We relish the small details to make the bigger picture.
To get us started we just require a facia sample or drawings and a
colour swatch.
Supplier costs are dramatically reduced
as production is no longer delayed waiting for expensive samples to be
imported. The impact on the environment is minimal as wastage is slashed which
cannot be said for traditional set build and deconstruction.
The Set Visions CGI team is made up of a
great pool of talent from trained studio photographers, interior design trend
spotters to self-taught CGI masters. Our combined history and industry
knowledge is key to the consistency and precision of our renders.
For more examples visit our portfolio page, with offices in the north and the south we can easily drop in for a chat
wherever you are.
