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Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, November 22, 2016

CGI kitchens with Set Visions

Set Visions photorealistic CGI is unique. We offer emotive, accurate and persuasive imagery, giving your customer an aspirational glimpse of a desirable lifestyle. Reliance of CG visuals in the kitchen industry is ever increasing. Pix is Set Visions’ CGI department and we relish the challenge and in an oversaturated market, it is time to offer your customers something different.
4302 Oct16 New Lighting Kitchen Test V1 MKT

Understanding the bigger picture

We understand the importance of customer trust and we understand products by building relationships with clients. The kitchen facia is always at the forefront of any kitchen design. Our creative team construct the image using trend research, architectural references and realistic set design. They produce an entire story based around the facia and develop customer personas to ensure your target market can relate to the imagery on a social, economic or geographical level. Engaging with your customer through true photorealistic imagery will sway the purchase decision. Detail shots and cameos are perfect to illustrate the craftsmanship of your product design.

Our set design and prop choices are carefully considered with an extensive library to choose from, creating a bespoke look is easy. Detailed mood boards are created directing the design, trend and art direction. We relish the small details to make the bigger picture.

layout midlle 5

To get us started we just require a facia sample or drawings and a colour swatch.

Supplier costs are dramatically reduced as production is no longer delayed waiting for expensive samples to be imported. The impact on the environment is minimal as wastage is slashed which cannot be said for traditional set build and deconstruction.

The Set Visions CGI team is made up of a great pool of talent from trained studio photographers, interior design trend spotters to self-taught CGI masters. Our combined history and industry knowledge is key to the consistency and precision of our renders.

For more examples visit our portfolio page, with offices in the north and the south we can easily drop in for a chat wherever you are.

Wednesday, November 16, 2016

Trend Alert-Mixed Materials in the Kitchen

We've been championing the Mixed Materials Trend during 2016 in a lot of our Kitchen images and we believe this trend will only grow in strength during 2017. By bringing natural materials into our home we add a connection to a lifestyle that celebrates and embraces nature and its unique imperfections. Below are some of our favourite examples.

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Surface design that mimics nature
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The Stone Blue facia utilises the latest technology in surface design. The textured surface of the wood grain effect makes it a great solid wood replica with all the benefits of a laminate. This has been layered with tonal marble and cool greys for an elegant and refined look.

By using the textured Walnut facia in the industrial style kitchen, warmth has been added to the palette. The tactile mix of textured Walnut, embossed tin wall tiles with textured slate lends personality to the clutter free kitchen.

Exposing and unifying the look
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The skylight in the Oak Shaker kitchen is divided by textured wooden beams and exposed sandstone, creating contrasts with the slick finish of the painted plaster. What we choose to expose and hide creates an interesting commentary for any contemporary kitchen.

Mixing materials doesn’t always require contrasting textures. The matt doors, matt walls and semi-matt floor tiles combine the same texture but still allow to stand out in the kitchen. The use of one grey hue ties the look together.

To keep update with our latest trend alerts by joining our mailing list.

Thursday, November 10, 2016

Deep Seated Imagery

Pix has the solution to effectively marketing your sofas online - CGI. Choices are now made with persuasive photorealistic imagery, lifestyle brands like Ikea and Sofology are already making the change. It’s time to consider how Pix CGI can benefit eCommerce retailers and consumers. Although it might be comfortable, can you afford to be left sitting still?
Sofa Set (MAIN) V1

Low cost does not mean low quality

Set Visions only require fabric samples with drawings/snap shots or an isolated sample product to start production. Our software lets us adapt and multiply renders from a single model giving the flexibility to easily illustrate every sofa combination within a range. Using an automated rendering solution we also deliver images at the highest quality at a competitive cost.

Sofa Styleboard (MAIN) V1

Aspirational lifestyle shots are easily produced in CGI if you know how

Your consumers need to be able to trust what they see as the purchase is not only a financial commitment but emotional one. Sofas are key to family life, social gatherings and movie nights with a lot people to keep comfortable! Using poor quality imagery reliant on photoshop mock ups can have a negative effect on the buying decision, persuading people to search out competitors who have a range of photorealistic images for every sofa.

If they can see it, they can buy it

Another great benefit is seeing your product within a living room gives scale and context, enabling consumers to buy into the lifestyle not just the product. Detail shots of tassel and tuft provide additional inspiration of the product design features.

Insets

Pix ensures your images are future proof as they can be updated with the latest fabric or scatter cushion - keeping you on top of developing trends and retain your competitive edge. For more info go to our CGI website Pix or give us a call on 01274 610600 for an informal chat to see how our CGI can benefit you.

Tuesday, November 1, 2016

First Impressions

Making an entrance is key to anyone with a sense of style. Let the front door offer a warm welcome to your stylish home. Set Visions CGI department recently worked on these beautiful doorways in three distinct styles to inspire your style statement

1. Reflect the architecture
3214 Aug14 Esteem (MAIN) v6 (DOF) DISTFor this Georgian town house, we designed the CG set around this fabulous door. The use of symmetry in the architecture is reflected in the product design. The pillar box red glazing mixed with the curved design adds personality to the entrance.

2. Show your personality
3214 Aug14 Classic Half Glaze v5 (DOF) DISTIn this 1930s suburb setting our Interior Stylist focused on individual details to personalise this render. The daring pistachio green, polished brass and red stained glass detail sit perfectly together contrasting the white painted brickwork. We styled a mix of CGI foliage and studio photography to maintain the photorealism in the imagery.


3. Perfect fit

3214 Aug14 Renown Small Top (MAIN) v4 (DOF) DISTLess is more with this classic country cottage. The subtle style of the wood grained T&G door and bevelled glass lend an authentic crafted feel giving the shot added depth and persona working together to create the classic country look.

Have a chat with one of our CG project managers or go to our website to see how our interior stylists and CGI illustrators can help develop your bespoke product range into great visual selling tools.

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk