Thursday, June 11, 2020
Platforms such as Amazon and Pinterest have undoubtably been leading the way consumers search for products online. Brands are taking note of this change in consumer habits, preferring to search for inspirational product images rather than the traditional text based search engines.
Image searching is instantly gratifying, instantly communicates brand values and shortens the buying process for consumers.
Set Visions CGI team creates emotive lifestyle and editorial product renders that connect with ecommerce shoppers, helping to convert the visual enquiries to online sales.
Our multiple product shots also provide the essential content that is picked up by search engines, elevating our client’s brand and Google ranking.
With huge investment in Pinterest Lens and Asos Style Match, brands need to take on board this change in shoppers’ habits, making visual searches key to their digital marketing strategy. Our advice is to optimise your images for SEO, add your alt tags and make your images mobile friendly.
Don’t be left behind with poor visual content.
Contact our CGI team to find out how we can help to visually engage with your online customers.
Wednesday, April 15, 2020
With the average 9 to 5 now on hold, working from home is
the new norm.
As workers realise perching at the breakfast bar 8 hours a
day isn’t ideal, consumers are turning to online shopping for more posture
friendly solutions. A surge in DIY and spatial reconfiguring has seen unused and
unloved corners converted to our official home offices.
With the unpredicted surge of online shopping, some retail
sites maybe caught off guard by missing product images or dated lifestyle shots
that do not reflect the true personality of our nation’s homes.
As budgets are being reviewed, content marketing needs to
continue to maintain the conversation with your customers. Increased web time
is an opportunity to convert online browsing to purchases.
Our CGI quick turnaround service produces engaging
photorealistic images for email, social and website campaigns. Our team just
need basic product dimensions and a couple of reference images to get started.
As the unforeseen restrictions firmly stay in place, CGI
photography is a great imagery solution to the traditional go-to studio shoot.
The Set Visions CG team is fully up and running, working
remotely with minimal disruption to the production schedule. Our project
managers ensure clients are kept updated so they can have maximum input from
the safety of their homes.
We believe content marketing is key to maintaining a
relationship with your customers. To find out more info about our cost-effective
service contact the studio to arrange a call from our team.
Thursday, March 26, 2020
It’s #businessasusual for Set Visions. As a technology-based company, our team can work remotely so you can rely on us to support your business needs. Our tested and managed transition of our production team to home working allows us to keep delivering our CGI, animation and AR projects from home, should the occasion arise.
Our supportive staff are manning the studio, with our doors open for quick photography turn around jobs from packaging to 360 cutouts. This flexible service can sustain the change in the market, with the nation turning their attention to quick-fix DIY projects and online shopping. Home appliances and decorative accessories are ideal content for ecommerce quick wins.
We’d also like to thank our loyal staff that have been so considerate towards their colleagues and our company through these fluctuating times. With their dedication, we can in turn, support and strengthen your business in this time of uncertainty.
For any imagery or creative content queries contact the team or call the studio on 01274610600.
Friday, November 8, 2019
Black Friday and Cyber Monday soon coming into focus, Set Visions is in the
perfect position to get your digital marketing ready for the ecommerce event. Savvy shoppers research and compare products
online whilst keeping an eye out on social media call outs. Once your potential
customers click through to your site the next critical step toward purchase is
to inform, educate and seduce. Set Visions provides visual content that
showcases product design in realistic room sets, so your wow factor is covered.
the visual content of your product offering Set Visions has a cost-effective
CGI cut out service that gives clear and detailed images of your product on a
white background. Size variants and alternative product combinations are no
problem, the inhouse team can easily update 3D product files to produce the
renders. Our CG cut outs are accurate and consistent every time, utilizing the
same camera and lighting rendering at high resolution.
can easily produce multiple variants and colour ways of a product, in any
finish, to highlight the potential breadth of product on offer. Understandably
shoppers want to see every option available, as the old line ‘also available
in…’ just doesn’t work with today’s consumers.
costs and a more detailed run through of our services contact the office on
01274610600 or drop an email to email@example.com to arrange a visit and studio tour.
Thursday, November 10, 2016
Pix has the solution to effectively
marketing your sofas online - CGI. Choices are now made with persuasive
photorealistic imagery, lifestyle brands like Ikea and Sofology are already
making the change. It’s time to consider how Pix CGI can benefit eCommerce
retailers and consumers. Although it might be comfortable, can you afford to be
left sitting still?
Low cost does not mean low quality
Set Visions only require fabric
samples with drawings/snap shots or an isolated sample product to start
production. Our software lets us adapt
and multiply renders from a single model giving the flexibility to easily
illustrate every sofa combination within a range. Using an automated rendering solution we also
deliver images at the highest quality at a competitive cost.
Aspirational lifestyle shots are easily
produced in CGI if you know how
Your consumers need to be able to
trust what they see as the purchase is not only a financial commitment but
emotional one. Sofas are key to family life, social gatherings and movie nights
with a lot people to keep comfortable! Using poor quality imagery reliant on
photoshop mock ups can have a negative effect on the buying decision,
persuading people to search out competitors who have a range of photorealistic
images for every sofa.
If they can see it, they can buy it
Another great benefit is seeing your
product within a living room gives scale and context, enabling consumers to buy
into the lifestyle not just the product. Detail shots of tassel and tuft
provide additional inspiration of the product design features.
Pix ensures your images are future
proof as they can be updated with the latest fabric or scatter cushion -
keeping you on top of developing trends and retain your competitive edge. For
more info go to our CGI website Pix or give us a call on 01274
610600 for an informal chat to see how our CGI can benefit you.