Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Tuesday, March 17, 2020

Cutaway Architectural visualisations

Here at Set Visions, we create CGI cutaways to showcase the hidden engineering that is concealed behind interior finishes within buildings. Capturing the first fix can be tricky, which is why we accurately visualise the spatial designs for our clients by combining photorealistic CGI with cutting edge web application development. These accurate CGI renders can then be used to support planning applications, marketing content or briefings to developers.

archectural cutaway visualisation 3Dsmax

Here, we completed a set of cutaway renders for one of the country’s biggest insulation and specialist building materials suppliers. The fictional multistory was rendered at multiple viewpoints, clearly demonstrating the integral first fix products in context to the structure of the building, and in relation to the layout. Our client has taken the content and added it to their interactive training app to engage and educate their staff on their extensive product range.

technical render building cutaways

Our production team partner with developers ensure our renders are accurate to elevations and the interior design pack. Sepcialising in external and internal renderings, our photorealistic CGI services produce tangible marketing content for commercial and domestic designs. We can fully dress, light and photograph designs before a single spade goes in the ground, providing a fantastic scope to engage with a wider target audience.

new build internal CGI visualisation

To view more of our architectural renders, take a look at our new portfolio, or contact our studio to arrange a presentation with our CGI team.

Tuesday, March 3, 2020

TV ad set design

Here at Set Visions, we offer TV advert set designs, showcasing our technical understanding of our clients’ products in a way that allows us to apply them in a cohesive real-life room set.

Over the years, the Set Visions team have been involved in several set designs for TV, including adverts and renovation shows. Our service pack includes concept sketches, and interior and prop direction, with photorealistic renders to test the special design. Our stylists also play a key part in bringing the concept to life through the interior design and on-trend lifestyle propping.

One of our long-established clients recently asked us to produce a design concept for an upcoming TV advert. As we already work alongside them to produce the visual content for their kitchen brochures, we were able to deliver consistency across print, web and TV, aiding their omnichannel marketing campaign.

set design for tv

Before committing to studio bookings, building a set and hiring a full production team, a CGI render can be an extremely effective way to rigorously test your concept. It’s also perfect for product design testing and seeing the potential of commercial retail refits and exhibition spaces!

As well as offering CGI services, we also offer a TV ad service. We can produce 4K animations and provide location filming, with a production team to take care of the Clearcast process. If you’d like to find out more about the TV ad services we offer here at Set Visions, take a look at our Motion Portfolio and get in touch to discuss how we could work together!


Monday, February 3, 2020

Set Visions | CGI Portfolio showcase

We’re not one to shy away when we produce good work. Here at Set Visions Pix, we pride ourselves on the high standards of our CGI output, pushing the photorealistic boundaries and photography style year on year.


To showcase some of our recent renders, we’ve updated our
portfolio with some exciting projects we’d love you to see. Through stunning photography, we bring our clients ideas and brands to life to create eye-catching CGI work that generates leads, increases awareness and builds brand reputation.

CGI roomset portflio kitchen bathroom bedroom


The Pix Team

Working with leading manufacturers, marketing teams and integrated agencies, the Pix creative team produce content that’s perfect for print, online and PR. This has resulted in many of our images being featured in established magazines and Sunday supplements. Our in-house team consists of CGI artists, stylists, interior designers, photographers, project managers and post-production art workers.


Our CGI Photography

Sepcialising in full roomset, furniture and product modelling, we can create realistic images to be used across advertising, brochures and catalogues. Our unique process is an incredible alternative to traditional photography and can assist home interior and décor industries present their products in a life-like way.


Our Portfolio

Bringing products and brands to life through quality CGI photography, we have worked on some amazing roomset, product and architectural projects. Explore our portfolio to see for yourself just how incredible CGI can be.

If you would like to find out more about the Pix team and our work, please don’t hesitate to get in touch. We’d be more than happy to run through some of our case studies or content strategies with you!


Tuesday, December 17, 2019

Seasonal campaign content

There’s nothing like our favorite brands battling it out for the number one campaign spot. Well crafted content gets us in the festive mood, often with an emotive overtone to melt anyone’s heart.

This year, our Head of Creative worked with the Senior CGI team to create our very own seasonal renders, specifically designed for a social campaign. The images encapsulate a calm and refined yuletide look with a subtle nod to the party trend.

christmas room set lifestyle photography

CG offers great flexibility, allowing the team to produce supporting cameos, each with a unique talking point. Having touch points within imagery is a great way for your audience to interact with your brand on social media. Our top tips are - make your content relatable to your customer persona, demonstrate your personality and more importantly for us, have fun!

christmas styling photography

modern interior design styling christmas room set

Tuesday, October 15, 2019

Instagrammable imagery

Digital marketing is a competitive field, so stand out of the crowd with Set Visions’ Pinterest worthy imagery. As consumers are increasingly researching on their smartphones for their next big ticket purchase it’s important that your marketing content works on this channel.

A recent project commissioned to our CGI team had us produce a number of product focused shots, set in achievable spaces with eye catching interior design-a service included as standard on our projects. These shots are perfect for mobile marketing platforms such as Pinterest and Instagram, as the cameos are product focused with a lifestyle feel that create great talking points with your followers.

instagram bathroom inspiration


Mobile marketing is often a component of a multi-channel campaign that allows you to get closer to consumers. Large scale room sets don’t always translate to some social media platforms as the detail is often downsized. Impactful and stylish imagery is perfect marketing content and is the best way to build your followers on social media.

To talk though your mobile marketing content call the studio on 01274610600 or contact the team to see how we can work with you to produce your own instagrammable imagery.


CGI lifestyle bathroom


CGI product render room set


Wednesday, August 2, 2017

Marketing Case Study

Set Visions creates visual content that works successfully across various social media platforms, print and marketing. This allows our clients to successfully run their marketing campaigns with seamless supporting print publications.

A long-standing client challenged us to create a fresh new approach to their brand imagery. They wanted to step away from their traditional ‘trade’ style brochure and to create images that inspire and captivate the end consumer instead.

exposed beans CGI bathroom lifestyle traditional

Our in-house interior designer wanted to include architectural details with a realistic sized bathroom to bring the traditional pottery suite to life. Homely touches were added through tactile props, adding to the lifestyle feel without detracting the focus from the product.

traditional bathroom pottery CGI

The CGI team created supporting photorealistic detail shots, pushing the creative feel through camera and composition. These shots not only cross sell products but also promote the aspirational lifestyle that can be achieved with this pottery and interior design scheme.

These images are perfect for lifestyle brochures, original blog content and will be used as promotional images on aspirational interiors design sites such as Pinterest and Houzz. For more info and to see our portfolio work for both CGI and Photography visit setvisions.co.uk.

Wednesday, May 31, 2017

Pinterest worthy imagery

Are your images Pinterest worthy? The traditional customer journey has evolved. End consumers are now making key design decisions before speaking to professionals. We need to inspire the consumer through imagery whilst ensuring brochures and website content is up to scratch.

Pinterest Set Visions Lifestyle photography

Set Visions leads the way on lifestyle imagery. Our creative team is bursting with photographers, CGI specialist, interior designers and post production kings. The creative process is taken very seriously by our team, we take time to consider the audience and commercial appeal whilst absorbing each of client’s product details.

Our creative specialists then collaborate, directing lighting and camera style whilst making sure the interior design is on trend.

Set Visions’ editorial images are making an impact online via sites such as Pinterest, Instagram and Houzz. Why not take a look and see how our imagery can help boost your online profile?

Thursday, March 23, 2017

Welcome to the Set Visions Family!

Set Visions is taking great strides in 2017 and launching our homepage is the highlight so far. Our rebrand has been an invigorating experience, devising new websites for each specialist service our creative imagery agency offers.

Set_Visions_homepage

We produce outstanding visual content for our clients to use across multiple marketing platforms. We shone the light on ourselves with all concepts, renders and photography being produced in-house, it’s incredible to have such a strong pool of talented staff to call upon who are passionate and proud to create our strong visual content and brand identity.

Set_Visions_staff_home_page

We hope you’ve enjoyed the journey as much as we have. Visit our homepage setvisions.co.uk and our family sites Capture, Pix, Motion, Razor and Visualise and let us know your favourite!

Tuesday, February 21, 2017

Creative product renders

Do you need creative images of your product but don’t have physical samples? Set Visions CGI is the answer.

creative_cgi_product_office _chairs

One of our long standing CGI clients recently challenged our Pix department to create striking concept renders that sit within their brand guidelines.

The product designs have very precise technical specifications which our 3D modelling team were able to recreate perfectly in CGI. In this case physical samples of the product were unavailable so the team modelled from technical drawings and used specific fabrics from our vast library.

Another benefit of CGI for this project is the ability to update a fabric or finish with the click of a button, allowing us to create numerous iterations without the added expense of manufacture and shipping.

The images support Bluespot’s Seating Collection targeted marketing campaign and are successfully being used across print and media platforms.

CGI_chairs_office_creative_colourful_product

For more photorealistic renders visit our CGI portfolio page, with offices in the north and the south we can easily drop in for a chat wherever you are.

Thursday, January 26, 2017

Do you have an Eye for Design?

How do you give customers confidence when buying online? By allowing them to visualise what it is they want to buy in a context of their choosing.

iDesign is Set Vision’s CGI Visualiser, developed with a national tile supplier to enable their customers to visualise tile selections and design layouts online. This gives customers greater confidence when purchasing because the colour combinations, styles and patterns can all be visualised, risk free and in the comfort of their own home.

Black handless kitchen tiles

Let’s get technical for a second… Our Visualise team accurately process each individual tile to generate 3D CGI file that is loaded into our 3D Visualiser software. This accurately re-creates texture, hue and reflectivity to give a true photorealistic representation of the tile which is shown in a virtual living space. This means online customers can bring their design ideas to life thanks to our specialist CGI visualisation techniques…voila!

Tile Giant remain ahead of the competition with customer confidence boosted by the interactive design choices and product selection that the Set Visions Visualiser provides.

Try our Visualiser at tilegiant.co.uk/idesign and show off your design talents. Don’t forget to share your ideas on Facebook and Twitter!


Tiles free standing bath

Connect With Us

26th Mar 2020

Business As Usual

It’s #businessasusual for Set Visions. As a technology-based company, our team can work...

More on our blog

We have been a little bit quiet over here on Instagram, but rest assured it's because our...

We have been a little bit quiet over here on Instagram, but rest assured it's because our...

24th Mar 2020

Get The Look-Modern Memphis trend

This may not be everyone’s cup of tea but it’s certainly not boring! Influenced by Memphis...

More on our blog

Register for our newsletter

With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk