Tuesday, July 23, 2019
Reality behind the renders
A recent project completed for one of our long-standing clients saw our Project Management team seamlessly coordinate the logistics of our CGI team, Interior stylists, Models, Photographic studio team and post production. The result is a set of 14 images that are perfect for brochure and social media content.
Our stylist worked directly with Fabric Box marketing team to understand the design concepts behind their fabric designs and product range. Together they designed the unique environments with our team making sure the interior design trends, the CG architectural detailing and propping supported their product; ensuring the focus is on the contemporary blind designs.
The second phase of the project was to select and photograph models in our in-house photographic studio. These were then edited together by our post production specialists, resulting in ultra-real CGI images. Shooting models interacting with CGI props can be a technical challenge. As our production team strive for photoreal images they ensured the technique was perfected!
These images are perfect for marketing content, adding more value to our client who can use the renders for brochure, online and social media. Our clients have also ‘future proofed’ their shots by using CGI our CG artists can revisit at any time easily updating the images when the latest product ranges are released passing the saving back to our clients.
For more information on how we can furfure proofing your marketing contact Set Visions or check out our CGI portfolio.
