Wednesday, December 13, 2017
If you’re looking
for seasonal inspiration to adorn your home this winter, look no further than
our editorial style take on this season’s style.
Nina, our head of creative, has created the perfect
on-trend look for this year’s festive dining experience, mixing her Scandi
roots and trend knowledge for the season ahead. Soft colour tones with pinks, lilacs, mauves
and complementary rose gold hues with a subtle, candle-lit glow for atmosphere.
This beautiful editorial shot was created by our CGI
artists and showcases the talent and art direction our team can take your
product. Something for the New Year… get in touch with us and let’s make 2018 a
visually stunning year.
Our offices will be open right up to the 22nd of
December with the team returning on the 2nd of January, bright eyed
and bushy tailed ready to take on the challenges the New Year will bring. The Set Visions team would like to send warm
wishes and good health over the festive break.
Thursday, November 23, 2017
Proving that the
kitchen is the heart of the party this recent project is a great example of
functional kitchen design answering this social home owners’ needs.
The smart, deep blue Shaker cabinetry is on
trend, mixed with white marble worktops and touches of copper to highlight. Our stylists faithfully interpreted the social
atmosphere by dressing the set in preparation for a party, perfect for the
upcoming season!
All concept work was created by our in-house team of spatial,
interior and CGI designers. This service comes a standard to our clients, be it
photography or CGI. As an integrated
imagery specialist, we work alongside our clients to provide imagery that sells
- be it brochure, online or on social media.
Tuesday, November 21, 2017
CGI is a cost-effective communication tool for
housing developers, property marketing and interior designers. Working from elevations and material samples
our in-house team can construct a set of photorealistic images that accurately
represent a space before construction starts.
This creates perfect marketing collateral to help build interest and
sell off-plan.
Location, scale and context impose no restrictions as we work
with developers to show the visual impact of a space and its surroundings with
detailed architecture and textures. Multiple
shots of a spaces can be taken, be it day or night, exterior or interior to
give a true feel of a development.
Our vast library of materials makes transforming an ordinary
space into an environment of carefully considered interior design at the simple
click of the mouse. The CGI artists add in slight
imperfections to ensure our CGI images truly are representative of reality from
textured copper to the lustre of marble.
Another advantage of CGI is the animation walk-through
service we offer. This is great to help
prospective buyers understand the scale of a plot and recognise how the space
will work for them. Simply get in touch with the team at
Set Visions to see how our services can help bring your development to
light.
Wednesday, November 15, 2017
This
year we have been working with blue shades through a range of products and
trends, it’s safe to say we know how to take that colour tone in many
directions. Opting for a darker shade in a space adds drama and impact,
but with the right lighting it can also be made to feel warm and cosy.
Keep it fresh
Mix and match cabinets is another way to keep the look fresh
and not go down the moody hues look. Copper key features such as tap
design works with this colour.
Don’t want to darken a room too much? The same effect can be
achieved by painting halfway up a wall as in this living room. You can still
get the impact whilst keeping it fresh.
Take it moody
Dark blues work particularly well in classic, panelled
interiors such as period properties with grand fireplaces and dramatic, high
ceilings. This space can carry colour!
The kitchen (above) has dramatic, dusky blue cupboards which
are on-trend this year. We’ve designed several sets for deep blue kitchens so
keep an eye out. You can either go deep and moody, or add bold colour to offset
the blue.
Tuesday, November 7, 2017
Set
Visions Motion department creates video content that sells. Our
creative team of art directors, videographers and CGI animators work together
across multiple disciplines to produce informative and instructional videos
suitable for web, instore and social media.
This latest animation had to answer two specific briefs. The first was
to work with and without sound to be an informative selling tool to be shown in
store to trade and public. The second use is social media, illustrating brand
style with instructional use. Our project manager worked closely with the
client to present the story board, gain product knowledge and coordinate Set
Vision’s in-house team.
Our Motion graphic designs are crucial to momentum and timing of this
informative video - key straplines are strategically timed illustrating primary
benefits of the product. The animated CGI video was designed to be easily
adapted. By updating the product and key strap lines to fit similar items in
the product line we have created a cost-effective solution for our client.
To find out more about out Motion services visit our showreel. For our latest portfolio releases visit our portfolio site.
Thursday, November 2, 2017
Our inhouse stylists
are always keen to establish trend lead styling on any project. With the
recent launch of a new glass splashbacks range our stylists were challenged to
design images that sit within Laura Ashley’s signature brand look that have a
tangible lifestyle feel.
Each splashback image had to sit within specific style
houses that appeal to their key core customers. Our team of CGI artists worked
closely with our designers to create photorealistic textures and props such as
rustic exposed brickwork, even CGI bread!
Our designs were critiqued and signed off by Laura Ashley ensuring our
images hit the creative lifestyle brief.
The images are now being used in both print and across
multiplatform social media sites. For more Pinterest worthy portfolio work
visit our CGI portfolio.
Thursday, October 5, 2017
Our CGI department has an exciting opportunity for a Freelance Photographic Retoucher to join our team based in Bradford, West Yorkshire. Set Visions is one of the county’s leading photorealistic CGI
studios. Based in Bradford, West Yorkshire we supply brochure images for
some of the country’s leading retailers and manufacturers. As an exciting, busy creative studio, we are seeking an experienced Photographic Retoucher.
You will be joining a passionate and creative team of Stylists,
Photographers and CGI artists that create and deliver wonderful high end
commercial images and state of the art visualisers. This is an amazing opportunity for an individual to contribute to exciting works and develop professionally.
The ideal Freelance Photographic Retoucher must have
- Industry experience with portfolio, to include before and after retouched images
- Strong knowledge of colour management and colour matching
- Creative re-touching
- PC literate
- Knowledge of CGI (not essential)
- Photographic eye/photography experience
- Strong communication skills
- High attention to detail
- Able and happy to follow direction and existing workflow working to time scales
The successful Freelance Photographic Retoucher will have a
passionate interest in photography and all types imagery in general,
with a driving desire to strengthen Set Visions’ high quality and high
output. You'll have a strong portfolio demonstrating creative, high-end
photo-realistic retouching skills, excellent attention to detail is
essential
To join this team you must be an agile and creative thinker where achieving the impossible is second nature.
If you feel you are the right candidate for the role as our Freelance Photographic Retoucher then please email matthew.goodridge@setvisions.co.uk with your CV and a link to your online portfolio if avaible.
Tuesday, September 19, 2017
This year has seen natural materials coming to the forefront of interior
design and homeware design.
Soft, light bleached woods, with natural
wood grain running throughout.
New Nordic Naturals is all about the
fresh natural aesthetic within design.
Wood cladding and feature wall
pieces are undoubtedly coming back. There’s also a strong stylised
reappearance of wooden cabinets in kitchen design, but with more up to
date tones such as the lighter Nordic hues.
Natural wood 'shelfies'
Natural wood can be brought in to a room in various ways. For instance,
using tiles and wood flooring as a room base. Mix up the tonal woods
with wooden propping and weathered textures for contrast.
Exposed shelving is still hugely on trend, I’m sure you’ve seen
‘shelfie’ posts on social media. Style up your wooden shelving with
tonal propping and textures, and include a few plants for a natural
green touch.
Feature cladding
Bathrooms for 2017-18 are certainly getting more attention, often the
last place to get a thoughtful makeover. Why not try the light wood
tones here? Such as this design using wood tiles to create a feature
wall. Perfectly offsetting the white ceramics in the room.
Just go for it! With this kitchen design we went for it with the
bleached wood tones. Using it on the floor and walls to create a serene,
flowing space. Propping kept muted and stylised with whites and light
greys, plus hints of wood which evokes that Scandinavian touch.
Wednesday, August 16, 2017
Think bold and
beautiful, dark, moody hues. In the kitchen layer up black herringbone wall
tiles with black fixtures and fittings. Mix matt and gloss finishes and a
variety of textures for a dramatic dark moody feel. Throw in some metallic
finishes to add a touch of luxe.
How to style up this
look.
• Layer black on black to create a dramatic moody feel.
• Use a variety of textures.
• Add luxe with metallic accents.
• Choose black fixtures and fittings.
Wednesday, August 2, 2017
Set Visions creates visual content
that works successfully across various social media platforms, print and
marketing. This
allows our clients to successfully run their marketing campaigns with seamless
supporting print publications.
A long-standing client
challenged us to create a fresh new approach to their brand imagery. They wanted to step away from
their traditional ‘trade’ style brochure and to create images that inspire and
captivate the end consumer instead.
Our in-house
interior designer wanted to include architectural details with a realistic
sized bathroom to bring the traditional pottery suite to life. Homely touches
were added through tactile props, adding to the lifestyle feel without
detracting the focus from the product.
The CGI team
created supporting photorealistic detail shots, pushing the creative feel
through camera and composition. These shots not only cross sell products but
also promote the aspirational lifestyle that can be achieved with this pottery
and interior design scheme.
These images
are perfect for lifestyle brochures, original blog content and will be used as
promotional images on aspirational interiors design sites such as Pinterest and Houzz. For more info and to see our portfolio work for both CGI and Photography
visit setvisions.co.uk.
