Friday, August 9, 2019
Clear and concise product imagery is crucial to any ecommerce business. Here at Set Visions our CGI department, Pix, has the perfect set up of high-volume product shots at the click of a button. The automated CG process takes out the human element saving both time and money for our customers.
To create a cohesive look Set Visions produce cut outs at a consistent angle allowing our clients to have a considered design approach in their web layouts, which in turn builds visual brand identity. The clean aesthetic can also be mixed with editorial shots and multiple cut out angles acting as a supporting visual to give a fuller impression of your product.
For those more discerning online shoppers who like to see every combination and colour option Set Visions can easily produce a set of images that cover every configuration and colour combination.
All our visualisations are rendered at high resolution, perfect for those who like to zoom in. The team can also produce renders at multiple angles and detailed shots highlighting the finer details of your product. By showing as much detail of your product as possible, the consumer will be clearly informed and inspired… making a critical step closer towards the online purchase.To discuss our cost saving automated cut out service contact the tam via email or phone on 01274610600.
Tuesday, July 23, 2019
A recent project completed for one of our long-standing
clients saw our Project Management team seamlessly coordinate the logistics of
our CGI team, Interior stylists, Models, Photographic studio team and post
production. The result is a set of 14
images that are perfect for brochure and social media content.
Our stylist worked directly with Fabric Box marketing team
to understand the design concepts behind their fabric designs and product
range. Together they designed the unique
environments with our team making sure the interior design trends, the CG architectural
detailing and propping supported their product; ensuring the focus is on the
contemporary blind designs.
The second phase of the project was to select and photograph
models in our in-house photographic studio. These were then edited together by
our post production specialists, resulting in ultra-real CGI images. Shooting models interacting with CGI props can
be a technical challenge. As our
production team strive for photoreal images they ensured the technique was
These images are perfect for marketing content, adding more
value to our client who can use the renders for brochure, online and social
media. Our clients have also ‘future
proofed’ their shots by using CGI our CG artists can revisit at any time easily
updating the images when the latest product ranges are released passing the
saving back to our clients.
For more information on how we can furfure proofing your
marketing contact Set Visions or check out our CGI portfolio.
Tuesday, October 25, 2016
A recent technical
challenge was set to our CG department…Can we demonstrate the feasibility of
showcasing a frozen ice lolly product in a variety of images? Traditional
photography methods would have meant placing the frozen lolly in direct
lighting for extended periods leaving a frustratingly narrow window for
capturing the shot before the product had to be replaced.
The idea of using
Pix CGI meant our unparalleled photorealism would allow the client to show the
construction and quality of the product whilst keeping the image looking
refreshing and appetising. The ability to deconstruct and re construct
the product could simply not be done without the use of CGI.
After a delicious study of the behaviour of the ice
lolly…the surface, reflection, lighting reaction we recreate the materials in
layers, addressing each physical aspect of the reference based on direct
observation. We digitally sculpted the finished result with the lighting and
art direction integral to the feel of a shot, allowing us to create a striking
editorial image. The beauty of CGI is allowing us push and develop aesthetics
for a strong campaign.
Thursday, September 1, 2016
Set Visions are proud to announce the launch of our new cut out studio “Razor” Razor is focusing on our e-commerce photography customers where speed and costs are fundamental to the service. That’s why Razor has some great price offers on quantities and image packages, it’s no longer good enough to present one image of a product on-line the customer demands to see front, back, sides and close ups of product features…That’s why we’ve added package deals to our pricing giving a great cost effective way of photographing products.
Buying on-line is fast becoming the customer preference, any growing retailer must embrace e-commerce with the right informative product photography, the competition is tough so giving the customer the right visual information that reflects the product’s price point and features are essential. That’s what we’re here to provide, customer confidence to make that purchase!
With cut out images starting from as little as £10 including clipping path you can’t afford not to check out our new Razor website here or better still have a chat with Charlotte and see what we can do to help.
Monday, June 20, 2016
Over at Set Visions HQ we've curated some of
our favourite summertime garden photography shots in the spirit of creating our
very own Summer Solstice retreat. We not only have vast
photographic experience of location photography shoots in beautiful homes
across Europe, but we also have the photographic styling expertise to create
that picture perfect setting fit for any Summer Soirée. We can dream of
that warm summer's evening, sitting outside with a long, cold drink and a
summertime feast to last the night through.
From on-location, to our in-house custom
designed exterior studio sets, through to our Photorealistic CGI set design -
we've gathered some delightful summertime home shots – be inspired...