Monday, September 17, 2018
Feature walls are back. Gone are the days of eye watering wall paper as 2018 sees textures making a key design statement, especially in the kitchen. The technical development of materials means marbles are more cost effective and laminates are more durable to extend the variety of offerings in the market. Our advice: expand your comfort zone, be experimental and be unique!
Create textureBelow, we used the contrasting marble worktop as an extended splash back which returns giving a high-level shelf. This creates a strong seamless look allowing the natural marbling to be the design statement.
What’s your brickwork like? Sometimes the best design pieces are the ones you already have. Here we used exposed brick accompanied by contemporary textured wall paper. Create contrast!
Modern classicsWood panelling has consistently stood the test of time when it comes to kitchen wall finishes. Here, tongue and groove panelling painted a rich, deep blue compliments the kitchen, yet still stands out as a feature wall.
If budget is a constraint or perhaps you want something a little more subtle, tiles are a tremendous way to create a feature wall. For a contemporary touch have a play with the layout. Here we ran the tiles up to the wall cabinetry in a 45 degree herringbone pattern.
Monday, September 10, 2018
As a creative content agency, Set Visions collaborates with clients to deliver engaging imagery and video to support their marking needs.Digital Marketing is an increasingly important part of a brand’s strategy in a highly competitive online market that offers multiple platforms from YouTube to Twitter to Instagram and Snapchat to maximise a brand’s visual reach.
A recent project with Wickes kitchens saw us develop a number of marketing solutions for their new product offering. Their handleless kitchen ranges needed a style concept, imagery for brochure and video to build awareness. Our in-house team produced this exceptional content over a number of phases with our project managers working with key stakeholders via on online approval tool and face to face presentations.
The minimalist kitchens were designed to reflect the Intelliga True Handleless system with clean flowing lines and key statement style. CGI stills were produced ensuring the images were technically correct and satisfied to the visual guideline our Art Director set. Here’s the development of one of the ranges, Esker.
The CGI team then expanded the concept a step further and animated key elements to bring the kitchens to life. This new content was then edited with motion graphics to highlight key call outs to the customer. The result is a fantastic video resource that can easily be re-edited for specific audiences and platforms.
To see how our creative team can help you develop a brand voice, extend your customer reach and improve your Google rankings get in contact with the team on 01274 610600.
Thursday, September 6, 2018
The Set Visions creative team have been
busy joining forces, producing Photography and CGI imagery for our global
client which is bespoke, hand crafted and truly unique. Our multi-skilled team’s creative vision translates
across both specialist mediums ensuring our CGI and Photography images are
perfectly in parallel and on form. By using
both disciplines we delivered the project within budget without compromising
Lincrusta recently approached the team with a fantastic challenge to create
editorial content that relies on our Photography studio’s realism and attention
to detail whilst exploiting CGI’s ability to render photorealistic architecture
and location. By using the same product
in both studios we’ve created imaginative product images that do just that!
The styling direction
was overseen by our Head of Creative, with our Photography Studio manager
keeping a keen eye on the CGI output.
deeply embossed paper design is printed blank and applied to the walls ready
for the hand painted finish, meaning every fitting is truly bespoke. A great advantage of working with CGI means
our teams can re-use 3D assets to easily create alternative images. Below is an
example of using the previously created Tropical Leaf paper and combining it
with the Trellis, for a coastal take on the designs.
team delivered a set of images that are perfect for brochure, POS and social media. To see more of
our trend based portfolio take a look at our Instagram, or contact us on 01274 6100 to ask how our creative CG and photographic
studios can help.
Monday, September 3, 2018
Motion, our video department has grown rapidly in the past year and we’re delighted to welcome Dan to the Set Visions team. With creative background in art direction and project management we know Dan will be a perfect fit as our new Senior Video Producer.
The increase in demand for video from our clients illustrates the booming competitive market. Video is a fantastic tool to upsell the hidden benefits of your product, increase Google rankings and easily reach new audiences through social media.
Dan’s background in commercial video production, location shooting, animation, motion graphics, editing and along with a wealth of technical experience, strengthens our Motion department’s offering. Dan’s already made himself integral to the production team, overseeing a project with over 200 edits, he’s certainly not phased! We’d like to wish Dan good luck in the role and hope you enjoy meeting all our fantastic clients.
To see a selection of our Motion portfolio check out our Vimeo site covering location work, CGI animation and studio filming or contact the sales team on 01274 610600 for an informal chat to discuss how our Motion team can help grown your business.