Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Friday, November 8, 2019

Strengthen your black Friday offering

With Black Friday and Cyber Monday soon coming into focus, Set Visions is in the perfect position to get your digital marketing ready for the ecommerce event. Savvy shoppers research and compare products online whilst keeping an eye out on social media call outs. Once your potential customers click through to your site the next critical step toward purchase is to inform, educate and seduce. Set Visions provides visual content that showcases product design in realistic room sets, so your wow factor is covered.

brochure CGI appliance interior

To increase the visual content of your product offering Set Visions has a cost-effective CGI cut out service that gives clear and detailed images of your product on a white background. Size variants and alternative product combinations are no problem, the inhouse team can easily update 3D product files to produce the renders. Our CG cut outs are accurate and consistent every time, utilizing the same camera and lighting rendering at high resolution.

appliance cutouts CGI


The team can easily produce multiple variants and colour ways of a product, in any finish, to highlight the potential breadth of product on offer. Understandably shoppers want to see every option available, as the old line ‘also available in…’ just doesn’t work with today’s consumers.


product renders multiple coloursFor costs and a more detailed run through of our services contact the office on 01274610600 or drop an email to sales@setvisions.co.uk to arrange a visit and studio tour.


Tuesday, October 15, 2019

Instagrammable imagery

Digital marketing is a competitive field, so stand out of the crowd with Set Visions’ Pinterest worthy imagery. As consumers are increasingly researching on their smartphones for their next big ticket purchase it’s important that your marketing content works on this channel.

A recent project commissioned to our CGI team had us produce a number of product focused shots, set in achievable spaces with eye catching interior design-a service included as standard on our projects. These shots are perfect for mobile marketing platforms such as Pinterest and Instagram, as the cameos are product focused with a lifestyle feel that create great talking points with your followers.

instagram bathroom inspiration


Mobile marketing is often a component of a multi-channel campaign that allows you to get closer to consumers. Large scale room sets don’t always translate to some social media platforms as the detail is often downsized. Impactful and stylish imagery is perfect marketing content and is the best way to build your followers on social media.

To talk though your mobile marketing content call the studio on 01274610600 or contact the team to see how we can work with you to produce your own instagrammable imagery.


CGI lifestyle bathroom


CGI product render room set


Wednesday, September 25, 2019

CGI Studio Culture

behind the scenes set visions

Defining the culture of a studio is a hard task. As a creative content studio we are very proud of the quality and standards of work we produce, however this isn’t down to one member of staff, this is a result of a collaborative and respectful studio that values it’s employees just as much as our clients.

Our team is an eclectic mix, drawing on our own disciplines of surface design, photography and architecture. With over 25 years in the market our team constantly flex their creative muscles by producing content for brochure, advertising, social media and brand identity. As the industry changes so does their technical expertise; developing cost saving render scripts, AR solutions and augmented reality apps.

cgi studio behind the scenes

creative studio culture

Having our services under one roof means our team can advise the best and most cost-effective solution. The consistency across Photography, Photorealistic CGI, Video, Animation and AR is the quality of art direction and the interior design team. In turn supporting our production team to ensure our output is meeting demand and more importantly meeting their critical eye.

With over a third of the team committing to over a ten year stint, we value the collaborative nature of the Set Visions studio which in turn is passed onto our clients, listening to their values and working these into our visuals. We loved our CGI team stepping in front of the camera for a change shining a light on a creative collective that often goes above and beyond to capture the perfect image.

photography behind the scenes

Tuesday, September 24, 2019

New clients bring a new face to team SV

With the increase in our order books, Set Visions are thrilled to introduce Claire to the CGI project management team. Claire will be the linchpin between production and client whilst supporting the Set Visions production and growth plans.

Studio culture is important to our team, we love to engage with clients, building knowledge and mutual respect every step of the way. With a background in product design and procurement we can’t wait to see Claire driving projects forward whilst providing a great service for our CG clients.


creative staff portrait

Wednesday, September 11, 2019

Cut the commission with Set Visions

The marketing industry is changing. Brands are under immense pressure to refine budgets, evaluate spending and control costs. Set Visions is in a unique position to provide editorial content without inflated agency fees. Our creative content studio offers joined up solutions for marketing, with strategy and production being in-house.

With the unstoppable growth of online marketing and social media platforms, brands need fresh, regular, engaging content. Our CGI team produce photorealistic renders which are art directed and styled to perfection. Our editorial shots have featured in the high-end interior mags - quashing any preconceived ‘caddy’ concepts the industry has. Our creative services rival ad agency concepts at competitive rates.

interior design CGI photorealistic

Another great benefit of working directly with Set Visions is the timely direct communication you will enjoy with our production team. By eliminating tardy, agency third party messages you are constantly in the loop with your project and budgets.

For an informal chat about the creative services the Set Visions team offers please contact the studio at any time or drop in for a brew and a briefing.

CGI print advert interiors

interior cgi creative agency

Tuesday, August 13, 2019

CGI Technical product explosion videos

By offering both photography and CGI under one roof Set Visions produce effective marketing solutions supporting our clients’ goals. To help increase Otty’s online sales, one of our long-standing Photography clients requested our CGI team create an animated explosion of their product.

This realistic product rendering demonstrates the technical design inside the mattress whilst illustrating the aesthetic of the overall design. This affective render brings to life an otherwise flat image, that in turn increased the commercial appeal of the product. As Otty exclusively sell online this not only increases product exposure, the video will also help the all-important Google rankings.

This product video supports the ongoing lifestyle photography that our Capture team are creating for the client. These have a great editorial feel which are perfect for Pinterest and Instagram. Check out the Pinterest worthy project our team created for Otty here.

Technical explosions can be applied to any industry, especially those who have engineering hidden away. To discuss how product explosions can help exposure of your product contact sales@setvisions.co.uk or call on 01274610600.

Friday, August 9, 2019

Successful E-Commerce

Clear and concise product imagery is crucial to any ecommerce business. Here at Set Visions our CGI department, Pix, has the perfect set up of high-volume product shots at the click of a button. The automated CG process takes out the human element saving both time and money for our customers.

Product range basin taps CGI
To create a cohesive look Set Visions produce cut outs at a consistent angle allowing our clients to have a considered design approach in their web layouts, which in turn builds visual brand identity. The clean aesthetic can also be mixed with editorial shots and multiple cut out angles acting as a supporting visual to give a fuller impression of your product.

lifestyle  product shots ecommerce

For those more discerning online shoppers who like to see every combination and colour option Set Visions can easily produce a set of images that cover every configuration and colour combination.

All our visualisations are rendered at high resolution, perfect for those who like to zoom in. The team can also produce renders at multiple angles and detailed shots highlighting the finer details of your product. By showing as much detail of your product as possible, the consumer will be clearly informed and inspired… making a critical step closer towards the online purchase.

To discuss our cost saving automated cut out service contact the tam via email or phone on 01274610600.

Thursday, August 1, 2019

Clerkenwell Insights

Clerkenwell Design Week is an award-winning innovative design festival held over three days attracting the cream of the design industry. Nina, our head of Styling, made her annual trip to research and absorb key design insights and developments for the creative community.

Design consultation is included in our project costs, passing on our industry knowledge to your photography so your bespoke content is on trend and hits the right brochure and marketing platforms. We also produce commissioned Trend Reports for our clients that forecast across imagery, video and social media trends. This will put you ahead of your competitors and strengthen visual guidelines.

Here’s the rundown of Nina’s legwork visiting exhibitions, specialist installations and show rooms whilst catching up with some of our clients.

Interior Design trends Clerkenwell

Conscious Materials

With the trend for wellbeing growing in strength the emotive topic is well established with the design world. Environmentally conscious design encourages designers and consumers to take responsibility with recycled materials such as Terrazzo or vegan material alternatives or even low emission products. This is a subject matter is very close to our stylists’ hearts and championed at HQ.


Mindful Office

Again, this is a topic our Stylists directly influence at HQ - a happy employee is a productive employee! By refining a space, bringing in foliage and an inspirational décor our team are more focused in our creative meeting spaces. With the traditional office structure becoming an outdated concept we need to focus on productivity rather than the 9 to 5 grind.


Bright Pastels

Pastels have a subconscious calming affect with soft earthy tones having a touch of spring and rejuvenation. The positive colour palette was highlighted on all surfaces from wall murals, Terrazzo worktops and fabric prints at Clerkenwell.

For more details contact the studio for an informal discussion to see how our in-house service can benefit your imagery.


Tuesday, July 23, 2019

Reality behind the renders

A recent project completed for one of our long-standing clients saw our Project Management team seamlessly coordinate the logistics of our CGI team, Interior stylists, Models, Photographic studio team and post production. The result is a set of 14 images that are perfect for brochure and social media content.

Our stylist worked directly with Fabric Box marketing team to understand the design concepts behind their fabric designs and product range. Together they designed the unique environments with our team making sure the interior design trends, the CG architectural detailing and propping supported their product; ensuring the focus is on the contemporary blind designs.

Room sets for brochure blinds

The second phase of the project was to select and photograph models in our in-house photographic studio. These were then edited together by our post production specialists, resulting in ultra-real CGI images. Shooting models interacting with CGI props can be a technical challenge. As our production team strive for photoreal images they ensured the technique was perfected!

These images are perfect for marketing content, adding more value to our client who can use the renders for brochure, online and social media. Our clients have also ‘future proofed’ their shots by using CGI our CG artists can revisit at any time easily updating the images when the latest product ranges are released passing the saving back to our clients.

CGI studio shoot model behind the scenes

model behind the scenes CGI

For more information on how we can furfure proofing your marketing contact Set Visions or check out our CGI portfolio.


Thursday, July 18, 2019

Trending-Terrazzo Tactile Tones

Last year we saw this trend coming… and for our clients who have a stylish, trend led eye we’ve been able to feature elements of Terrazzo textures and replicate the playful tones with shades through wall colours, props and surfaces.

Our favourite terrazzo sample at the office inspired our own Creative Meeting Room and influenced one of our latest photography shots. We used the soft and playful mixed hues for a fresh and distinctive set design, mixing greens and pinks.

Terrazzo trend interior design

Solid Surfaces

Here the custom table features a more muted terrazzo which is made from recycled materials. This is another draw to using the sustainable surface, a key value to the Set Visions design team.

There’s plenty of amazing terrazzo worktops and in recent design shows we’ve seen some stunning kitchens showing off with it. Here we used a matt pastel kitchen fascia for that cool contemporary look.

Photography terrazzo surface


Fabrics and colour palette

We have seen plenty coming through in the last year with terrazzo pattern prints on fabric now. Here we upholstered a foot stool with the print.

When working with the terrazzo of choice it’s a good idea to try paint samples and fabric samples out against the texture to see how the colours work as a group. Here we demonstrated balance and tone though texture and composition.

terrazzo texture interior design

Connect With Us

8th Nov 2019

Strengthen your black Friday offering

With Black Friday and Cyber Monday soon coming into focus, Set Visions is in the perfect...

More on our blog

A new range of lifestyle product details for
#pix #studio

A new range of lifestyle product details for
#trends #wilsonarts

15th Oct 2019

Instagrammable imagery

Digital marketing is a competitive field, so stand out of the crowd with Set...

More on our blog

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk