Wednesday, February 12, 2020
Here
at Set Visions, we offer cross platform content for targeted marketing
campaigns. Our global client Neff, an international kitchen appliance brand, use
our content to inspire and educate potential UK customers, helping to increase
their brand’s awareness and generate sales.
The Brief
The set design was carefully considered for this
project. Our team created three kitchen layouts that incorporated Neff’s
cooking, cooling and washing appliances. Our Head of Creative also lead the
interior design and unique cooking stories, making sure the personality behind
the iconic brand could be interpreted and understood by the UK market.
The Campaign
The set design was carefully considered for this
project. Our team created three kitchen layouts that incorporated Neff’s
cooking, cooling and washing appliances. Our Head of Creative also lead the
interior design and unique cooking stories, making sure the personality behind
the iconic brand could be interpreted and understood by the UK market.
As our client was keen to have as much original
content as possible, we worked with their marketing department to deliver main
images alongside cameos, which gave a more candid feel to the photography
style. By updating the images with product variations, we were able to deliver multiple
product shots that are in situ and relatable, avoiding the need of sterile
white product cut outs.
Following the stills, we then animated the 3D files to
produce customer facing videos. These informative shorts gave hidden
information about their products and highlighted the ease of use. Each video is based on the series of lifestyle images we created in 3Ds Max and gives our client the ability to advertise their customer base on multiple platforms with a consistent brand message.
The creation of a microsite is a great marketing
strategy for the brand. They’re good for search engines and SEO and they can focus
on a specific range or brand message. Ecommerce is a competitive place and savvy
shoppers know how to research and compare products online before making their
purchase. This is why multi-platform content educates, inspires and more
importantly, builds shoppers confidence in the brand.
Tuesday, August 13, 2019
By offering both photography and CGI under one roof Set Visions produce effective marketing solutions supporting our clients’ goals. To help increase Otty’s online sales, one of our long-standing Photography clients requested our CGI team create an animated explosion of their product.
This realistic product rendering demonstrates the technical design inside the mattress whilst illustrating the aesthetic of the overall design. This affective render brings to life an otherwise flat image, that in turn increased the commercial appeal of the product. As Otty exclusively sell online this not only increases product exposure, the video will also help the all-important Google rankings.
This product video supports the ongoing lifestyle photography that our Capture team are creating for the client. These have a great editorial feel which are perfect for Pinterest and Instagram. Check out the Pinterest worthy project our team created for Otty here.
Technical explosions can be applied to any industry, especially those who have engineering hidden away. To discuss how product explosions can help exposure of your product contact sales@setvisions.co.uk or call on 01274610600.
Monday, September 10, 2018
As a creative content agency, Set Visions collaborates with clients to deliver engaging imagery and video to support their marking needs.Digital Marketing is an increasingly important part of a brand’s strategy in a highly competitive online market that offers multiple platforms from YouTube to Twitter to Instagram and Snapchat to maximise a brand’s visual reach.
A recent project with Wickes kitchens saw us develop a number of marketing solutions for their new product offering. Their handleless kitchen ranges needed a style concept, imagery for brochure and video to build awareness. Our in-house team produced this exceptional content over a number of phases with our project managers working with key stakeholders via on online approval tool and face to face presentations.
The minimalist kitchens were designed to reflect the Intelliga True Handleless system with clean flowing lines and key statement style. CGI stills were produced ensuring the images were technically correct and satisfied to the visual guideline our Art Director set. Here’s the development of one of the ranges, Esker.
The CGI team then expanded the concept a step further and animated key elements to bring the kitchens to life. This new content was then edited with motion graphics to highlight key call outs to the customer. The result is a fantastic video resource that can easily be re-edited for specific audiences and platforms.
To see how our creative team can help you develop a brand voice, extend your customer reach and improve your Google rankings get in contact with the team on 01274 610600.
Tuesday, November 7, 2017
Set
Visions Motion department creates video content that sells. Our
creative team of art directors, videographers and CGI animators work together
across multiple disciplines to produce informative and instructional videos
suitable for web, instore and social media.
This latest animation had to answer two specific briefs. The first was
to work with and without sound to be an informative selling tool to be shown in
store to trade and public. The second use is social media, illustrating brand
style with instructional use. Our project manager worked closely with the
client to present the story board, gain product knowledge and coordinate Set
Vision’s in-house team.
Our Motion graphic designs are crucial to momentum and timing of this
informative video - key straplines are strategically timed illustrating primary
benefits of the product. The animated CGI video was designed to be easily
adapted. By updating the product and key strap lines to fit similar items in
the product line we have created a cost-effective solution for our client.
To find out more about out Motion services visit our showreel. For our latest portfolio releases visit our portfolio site.
Wednesday, October 12, 2016
The vital
importance of video in online marketing is widely documented. Videos
convey your brand and showcase your product. Get ahead of the competition
and let our videos evoke and deliver the right message for you. We’ve
launched the ‘MOTION’ department to support our customers in expanding their
image content into video and animation in a creative, cost effective and
informative way.
Check out the Motion website, view our showreels and ask us how we could help you develop your
product launches, promotions and presentations... motion.setvisions.co.uk
