Tuesday, July 23, 2019
A recent project completed for one of our long-standing
clients saw our Project Management team seamlessly coordinate the logistics of
our CGI team, Interior stylists, Models, Photographic studio team and post
production. The result is a set of 14
images that are perfect for brochure and social media content.
Our stylist worked directly with Fabric Box marketing team
to understand the design concepts behind their fabric designs and product
range. Together they designed the unique
environments with our team making sure the interior design trends, the CG architectural
detailing and propping supported their product; ensuring the focus is on the
contemporary blind designs.
The second phase of the project was to select and photograph
models in our in-house photographic studio. These were then edited together by
our post production specialists, resulting in ultra-real CGI images. Shooting models interacting with CGI props can
be a technical challenge. As our
production team strive for photoreal images they ensured the technique was
These images are perfect for marketing content, adding more
value to our client who can use the renders for brochure, online and social
media. Our clients have also ‘future
proofed’ their shots by using CGI our CG artists can revisit at any time easily
updating the images when the latest product ranges are released passing the
saving back to our clients.
For more information on how we can furfure proofing your
marketing contact Set Visions or check out our CGI portfolio.
Monday, July 1, 2019
As a market
leader in Photorealistic CGI, Set Visions is no stranger to Total Chaos. The Vray 3D rendering software is renowned within the
industry allowing users to pretty much visualise anything! The recent convention attracted global
delegates including our own home grown, Technical Manager, Danny Austin. The
diverse programme kept Danny immersed in VR and the architecture industry, with
V Ray tools allowing us to sharpen the 3D modelling process and walkthroughs.
Our very own, rather flabbergasted, Danny had the
opportunity to meet some of the heroes of the industry and scooping the top
prize in the Rendering Challenge; Chaos Group setup a selection of content and
challenged the delegates to plan, compose and render visuals within in 30
“The technology advances were exceptionally interesting to learn
more about, but one thing certainly caught my attention - how maintaining a
balance between work and life was the key to succeeding in the long-term
without burning out.
I drew parallels to that and appreciated the excellent
environment that I work in. The Set
Visions team work together for a single goal and help each other when help is
needed. This is not the case everywhere
and appreciate that with a fresh perspective.
I think it is the reason that creativity can co-exist with commerce in a