Blog

Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Thursday, March 26, 2020

Business As Usual

It’s #businessasusual for Set Visions. As a technology-based company, our team can work remotely so you can rely on us to support your business needs. Our tested and managed transition of our production team to home working allows us to keep delivering our CGI, animation and AR projects from home, should the occasion arise.

Set Visions CGI team

Our supportive staff are manning the studio, with our doors open for quick photography turn around jobs from packaging to 360 cutouts. This flexible service can sustain the change in the market, with the nation turning their attention to quick-fix DIY projects and online shopping. Home appliances and decorative accessories are ideal content for ecommerce quick wins.

We’d also like to thank our loyal staff that have been so considerate towards their colleagues and our company through these fluctuating times. With their dedication, we can in turn, support and strengthen your business in this time of uncertainty.

For any imagery or creative content queries contact the team or call the studio on 01274610600.

Tuesday, March 24, 2020

Get The Look-Modern Memphis trend

This may not be everyone’s cup of tea but it’s certainly not boring! Influenced by Memphis Design, the postmodern collective that defined avant-garde design during the 80’s, this bathroom is all about bright colours, grid patterns, stripes and playful geometric shapes.

Memphis interior design trend bathroom mood board

How to style up this look.

  • Use lots of contrasting repetitive pattern throughout.
  • Choose bright neon, primary and pastel colours.
  • Add foliage in colourful plant pots to soften the space.
  • Use monochrome fixtures and fittings which allow the colours to pop.
  • Keep colourful patterned towels out on display.

Thursday, March 19, 2020

Don't delay image creation due to isolation.

Pix photorealistic CGI and animation is an ideal replacement for conventional photography and video. As a technology based solution, our CGI team has the advantage of remote working; massively reducing the affects to the delivery of your marketing projects due to the Cornavirus imposed restrictions.

Our team can visualise any products in any setting.

table top product photography CGI

studio product photography tiles

We create imagery from typical room sets, locations, tabletop or photorealistic product pack shots to any specification. High resolution product cut outs on white can be created in multiple combinations and colour ways at the click of a mouse.

CGI product cut outs office chairs

CGI can be commissioned remotely and can save on unforeseen shipping complications. Our team just need basic product information and image references to get going. Our service supports your marketing and production plans whilst maintaining the wellbeing of your team.

To discuss your product imagery options, contact the studio or call us on 01274610600.


Tuesday, March 17, 2020

Cutaway Architectural visualisations

Here at Set Visions, we create CGI cutaways to showcase the hidden engineering that is concealed behind interior finishes within buildings. Capturing the first fix can be tricky, which is why we accurately visualise the spatial designs for our clients by combining photorealistic CGI with cutting edge web application development. These accurate CGI renders can then be used to support planning applications, marketing content or briefings to developers.

archectural cutaway visualisation 3Dsmax

Here, we completed a set of cutaway renders for one of the country’s biggest insulation and specialist building materials suppliers. The fictional multistory was rendered at multiple viewpoints, clearly demonstrating the integral first fix products in context to the structure of the building, and in relation to the layout. Our client has taken the content and added it to their interactive training app to engage and educate their staff on their extensive product range.

technical render building cutaways

Our production team partner with developers ensure our renders are accurate to elevations and the interior design pack. Sepcialising in external and internal renderings, our photorealistic CGI services produce tangible marketing content for commercial and domestic designs. We can fully dress, light and photograph designs before a single spade goes in the ground, providing a fantastic scope to engage with a wider target audience.

new build internal CGI visualisation

To view more of our architectural renders, take a look at our new portfolio, or contact our studio to arrange a presentation with our CGI team.

Tuesday, March 3, 2020

TV ad set design

Here at Set Visions, we offer TV advert set designs, showcasing our technical understanding of our clients’ products in a way that allows us to apply them in a cohesive real-life room set.

Over the years, the Set Visions team have been involved in several set designs for TV, including adverts and renovation shows. Our service pack includes concept sketches, and interior and prop direction, with photorealistic renders to test the special design. Our stylists also play a key part in bringing the concept to life through the interior design and on-trend lifestyle propping.

One of our long-established clients recently asked us to produce a design concept for an upcoming TV advert. As we already work alongside them to produce the visual content for their kitchen brochures, we were able to deliver consistency across print, web and TV, aiding their omnichannel marketing campaign.

set design for tv

Before committing to studio bookings, building a set and hiring a full production team, a CGI render can be an extremely effective way to rigorously test your concept. It’s also perfect for product design testing and seeing the potential of commercial retail refits and exhibition spaces!

As well as offering CGI services, we also offer a TV ad service. We can produce 4K animations and provide location filming, with a production team to take care of the Clearcast process. If you’d like to find out more about the TV ad services we offer here at Set Visions, take a look at our Motion Portfolio and get in touch to discuss how we could work together!


Wednesday, February 26, 2020

Trending-Patterned tile paradise

Pattern tiles are on the up! We’re constantly looking at new ways to express ourselves through our interiors and exploring new ways of doing so. New shapes, new patterns and new surface finishes are emerging from the design shows, producing the perfect Instagramable inspirations.

The low maintenance hard wearing surface has eco credentials with more designers combining recycled materials with natural ceramic and porcelain materials. Here’s our insights on the trending product.

Creative Photography tile samples


Feature walls

Here we chose a traditional pattern mix and match tile to create an entire feature wall. Mixed patchwork tiles are a traditional idea, here the colour palette has brought the concept up to date, fitting the contemporary classic design scheme.

In our boutique open plan hotel room we considered the room layout, with the feature tile pulling the space together. The matt midnight blue and gold trim give the en-suite a lux feel, whilst the tile cut adds individuality and a modern aesthetic.

Patterned tiles feature wall


Playful patterns

In this more playful design, we’ve not only used an interesting shape but we also experimented with scale of the print to really create a feature within this space. The dynamic use of the tile going from floor to wall adds to this exciting look.

These simple powder grey pattern tiles have been designed specifically for outdoor use. The textured finish is a safety feature and adds a unique design feature. The large format of the pattern gives an overall effortless graphic look.

Playful patterned tiles

Wednesday, February 12, 2020

Neff Case Study – Multiplatform Content Creators

Here at Set Visions, we offer cross platform content for targeted marketing campaigns. Our global client Neff, an international kitchen appliance brand, use our content to inspire and educate potential UK customers, helping to increase their brand’s awareness and generate sales.

The Brief

The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.

The Campaign

The set design was carefully considered for this project. Our team created three kitchen layouts that incorporated Neff’s cooking, cooling and washing appliances. Our Head of Creative also lead the interior design and unique cooking stories, making sure the personality behind the iconic brand could be interpreted and understood by the UK market.

neff kitchen photography

As our client was keen to have as much original content as possible, we worked with their marketing department to deliver main images alongside cameos, which gave a more candid feel to the photography style. By updating the images with product variations, we were able to deliver multiple product shots that are in situ and relatable, avoiding the need of sterile white product cut outs.

kitchen appliances CGI

Following the stills, we then animated the 3D files to produce customer facing videos. These informative shorts gave hidden information about their products and highlighted the ease of use. Each video is based on the series of lifestyle images we created in 3Ds Max and gives our client the ability to advertise their customer base on multiple platforms with a consistent brand message.

The creation of a microsite is a great marketing strategy for the brand. They’re good for search engines and SEO and they can focus on a specific range or brand message. Ecommerce is a competitive place and savvy shoppers know how to research and compare products online before making their purchase. This is why multi-platform content educates, inspires and more importantly, builds shoppers confidence in the brand.

50 Neff CG foodie kitchen


Monday, February 3, 2020

Set Visions | CGI Portfolio showcase

We’re not one to shy away when we produce good work. Here at Set Visions Pix, we pride ourselves on the high standards of our CGI output, pushing the photorealistic boundaries and photography style year on year.


To showcase some of our recent renders, we’ve updated our
portfolio with some exciting projects we’d love you to see. Through stunning photography, we bring our clients ideas and brands to life to create eye-catching CGI work that generates leads, increases awareness and builds brand reputation.

CGI roomset portflio kitchen bathroom bedroom


The Pix Team

Working with leading manufacturers, marketing teams and integrated agencies, the Pix creative team produce content that’s perfect for print, online and PR. This has resulted in many of our images being featured in established magazines and Sunday supplements. Our in-house team consists of CGI artists, stylists, interior designers, photographers, project managers and post-production art workers.


Our CGI Photography

Sepcialising in full roomset, furniture and product modelling, we can create realistic images to be used across advertising, brochures and catalogues. Our unique process is an incredible alternative to traditional photography and can assist home interior and décor industries present their products in a life-like way.


Our Portfolio

Bringing products and brands to life through quality CGI photography, we have worked on some amazing roomset, product and architectural projects. Explore our portfolio to see for yourself just how incredible CGI can be.

If you would like to find out more about the Pix team and our work, please don’t hesitate to get in touch. We’d be more than happy to run through some of our case studies or content strategies with you!


Friday, January 24, 2020

Get The Look-Modern Lux Bathroom

Modern lux is all about creating that perfect balance between contemporary design and luxurious living. Here we’ve combined different finishes and materials that balance and compliment each other, accompanying finishing touches, soften and dress the space beautifully.

lux bathroom inspiration marble concrete

interior design trend lux bathroom Set Visions

How to style up this look.
• Balance lux marble floor tiles with polished concrete walls.
• Source handmade tiles in various sizes.
• Add foliage to soften the space.
• Use feature lighting that is bathroom friendly.
• Display uniformed glass cosmetic bottles that can be re-used.

Connect With Us

26th Mar 2020

Business As Usual

It’s #businessasusual for Set Visions. As a technology-based company, our team can work...

More on our blog

We have been a little bit quiet over here on Instagram, but rest assured it's because our...

We have been a little bit quiet over here on Instagram, but rest assured it's because our...

24th Mar 2020

Get The Look-Modern Memphis trend

This may not be everyone’s cup of tea but it’s certainly not boring! Influenced by Memphis...

More on our blog

Register for our newsletter

With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk