Wednesday, February 26, 2020
Pattern tiles are on the up! We’re constantly looking at new ways to express ourselves through our interiors and exploring new ways of doing so. New shapes, new patterns and new surface finishes are emerging from the design shows, producing the perfect Instagramable inspirations.
The low maintenance hard wearing surface has eco credentials with more designers combining recycled materials with natural ceramic and porcelain materials. Here’s our insights on the trending product.
Feature walls
Here we chose a traditional pattern mix and match tile to create an entire feature wall. Mixed patchwork tiles are a traditional idea, here the colour palette has brought the concept up to date, fitting the contemporary classic design scheme.
In our boutique open plan hotel room we considered the room layout, with the feature tile pulling the space together. The matt midnight blue and gold trim give the en-suite a lux feel, whilst the tile cut adds individuality and a modern aesthetic.
Playful patterns
In this more playful design, we’ve not only used an interesting shape but we also experimented with scale of the print to really create a feature within this space. The dynamic use of the tile going from floor to wall adds to this exciting look.
These simple powder grey pattern tiles have been designed specifically for outdoor use. The textured finish is a safety feature and adds a unique design feature. The large format of the pattern gives an overall effortless graphic look.
Wednesday, February 12, 2020
Here
at Set Visions, we offer cross platform content for targeted marketing
campaigns. Our global client Neff, an international kitchen appliance brand, use
our content to inspire and educate potential UK customers, helping to increase
their brand’s awareness and generate sales.
The Brief
The set design was carefully considered for this
project. Our team created three kitchen layouts that incorporated Neff’s
cooking, cooling and washing appliances. Our Head of Creative also lead the
interior design and unique cooking stories, making sure the personality behind
the iconic brand could be interpreted and understood by the UK market.
The Campaign
The set design was carefully considered for this
project. Our team created three kitchen layouts that incorporated Neff’s
cooking, cooling and washing appliances. Our Head of Creative also lead the
interior design and unique cooking stories, making sure the personality behind
the iconic brand could be interpreted and understood by the UK market.
As our client was keen to have as much original
content as possible, we worked with their marketing department to deliver main
images alongside cameos, which gave a more candid feel to the photography
style. By updating the images with product variations, we were able to deliver multiple
product shots that are in situ and relatable, avoiding the need of sterile
white product cut outs.
Following the stills, we then animated the 3D files to
produce customer facing videos. These informative shorts gave hidden
information about their products and highlighted the ease of use. Each video is based on the series of lifestyle images we created in 3Ds Max and gives our client the ability to advertise their customer base on multiple platforms with a consistent brand message.
The creation of a microsite is a great marketing
strategy for the brand. They’re good for search engines and SEO and they can focus
on a specific range or brand message. Ecommerce is a competitive place and savvy
shoppers know how to research and compare products online before making their
purchase. This is why multi-platform content educates, inspires and more
importantly, builds shoppers confidence in the brand.
Monday, February 3, 2020
We’re not one to shy away when we produce good work. Here at Set Visions
Pix, we pride ourselves on the high standards of our CGI output, pushing the
photorealistic boundaries and photography style year on year.
To showcase some of our recent renders, we’ve updated our portfolio with some exciting projects we’d love you to
see. Through stunning photography, we bring our clients ideas and brands to
life to create eye-catching CGI work that generates leads, increases awareness
and builds brand reputation.
The
Pix Team
Working with leading manufacturers, marketing teams and integrated
agencies, the Pix creative team produce content that’s perfect for print,
online and PR. This has resulted in many of our images being featured in
established magazines and Sunday supplements. Our in-house team consists of CGI
artists, stylists, interior designers, photographers, project managers and
post-production art workers.
Our CGI Photography
Sepcialising
in full roomset, furniture and product modelling, we can create realistic
images to be used across advertising, brochures and catalogues. Our unique
process is an incredible alternative to traditional photography and can assist
home interior and décor industries present their products in a life-like way.
Our Portfolio
Bringing products and brands to life through quality CGI
photography, we have worked on some amazing roomset, product and architectural
projects. Explore our portfolio to see for yourself just how incredible CGI can be.
If you would like to find out more about the Pix team and
our work, please don’t hesitate to get in touch. We’d be more
than happy to run through some of our case studies or content strategies with
you!
