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Alive with creativity. Follow our blog to see our latest work, goings-on and trend & styling inspiration

Friday, August 9, 2019

Successful E-Commerce

Clear and concise product imagery is crucial to any ecommerce business. Here at Set Visions our CGI department, Pix, has the perfect set up of high-volume product shots at the click of a button. The automated CG process takes out the human element saving both time and money for our customers.

Product range basin taps CGI
To create a cohesive look Set Visions produce cut outs at a consistent angle allowing our clients to have a considered design approach in their web layouts, which in turn builds visual brand identity. The clean aesthetic can also be mixed with editorial shots and multiple cut out angles acting as a supporting visual to give a fuller impression of your product.

lifestyle  product shots ecommerce

For those more discerning online shoppers who like to see every combination and colour option Set Visions can easily produce a set of images that cover every configuration and colour combination.

All our visualisations are rendered at high resolution, perfect for those who like to zoom in. The team can also produce renders at multiple angles and detailed shots highlighting the finer details of your product. By showing as much detail of your product as possible, the consumer will be clearly informed and inspired… making a critical step closer towards the online purchase.

To discuss our cost saving automated cut out service contact the tam via email or phone on 01274610600.

Tuesday, July 23, 2019

Reality behind the renders

A recent project completed for one of our long-standing clients saw our Project Management team seamlessly coordinate the logistics of our CGI team, Interior stylists, Models, Photographic studio team and post production. The result is a set of 14 images that are perfect for brochure and social media content.

Our stylist worked directly with Fabric Box marketing team to understand the design concepts behind their fabric designs and product range. Together they designed the unique environments with our team making sure the interior design trends, the CG architectural detailing and propping supported their product; ensuring the focus is on the contemporary blind designs.

Room sets for brochure blinds

The second phase of the project was to select and photograph models in our in-house photographic studio. These were then edited together by our post production specialists, resulting in ultra-real CGI images. Shooting models interacting with CGI props can be a technical challenge. As our production team strive for photoreal images they ensured the technique was perfected!

These images are perfect for marketing content, adding more value to our client who can use the renders for brochure, online and social media. Our clients have also ‘future proofed’ their shots by using CGI our CG artists can revisit at any time easily updating the images when the latest product ranges are released passing the saving back to our clients.

CGI studio shoot model behind the scenes

model behind the scenes CGI

For more information on how we can furfure proofing your marketing contact Set Visions or check out our CGI portfolio.


Tuesday, October 25, 2016

Food for thought

A recent technical challenge was set to our CG department…Can we demonstrate the feasibility of showcasing a frozen ice lolly product in a variety of images? Traditional photography methods would have meant placing the frozen lolly in direct lighting for extended periods leaving a frustratingly narrow window for capturing the shot before the product had to be replaced.

The idea of using Pix CGI meant our unparalleled photorealism would allow the client to show the construction and quality of the product whilst keeping the image looking refreshing and appetising. The ability to deconstruct and re construct the product could simply not be done without the use of CGI.

mock up Lolly mesh thin Black

After a delicious study of the behaviour of the ice lolly…the surface, reflection, lighting reaction we recreate the materials in layers, addressing each physical aspect of the reference based on direct observation. We digitally sculpted the finished result with the lighting and art direction integral to the feel of a shot, allowing us to create a striking editorial image. The beauty of CGI is allowing us push and develop aesthetics for a strong campaign.

low rez LollyTest-001

Thursday, September 1, 2016

Razor website launch

Razor Blog Banner V1 (FLAT)
Set Visions are proud to announce the launch of our new cut out studio “Razor” Razor is focusing on our e-commerce photography customers where speed and costs are fundamental to the service. That’s why Razor has some great price offers on quantities and image packages, it’s no longer good enough to present one image of a product on-line the customer demands to see front, back, sides and close ups of product features…That’s why we’ve added package deals to our pricing giving a great cost effective way of photographing products.

Buying on-line is fast becoming the customer preference, any growing retailer must embrace e-commerce with the right informative product photography, the competition is tough so giving the customer the right visual information that reflects the product’s price point and features are essential. That’s what we’re here to provide, customer confidence to make that purchase!

With cut out images starting from as little as £10 including clipping path you can’t afford not to check out our new Razor website here or better still have a chat with Charlotte and see what we can do to help.

Monday, June 20, 2016

The Solstice is here and we hope summer will stay a little longer

Over at Set Visions HQ we've curated some of our favourite summertime garden photography shots in the spirit of creating our very own Summer Solstice retreat. We not only have vast photographic experience of location photography shoots in beautiful homes across Europe, but we also have the photographic styling expertise to create that picture perfect setting fit for any Summer Soirée. We can dream of that warm summer's evening, sitting outside with a long, cold drink and a summertime feast to last the night through.

BBQ Product Photography, Garden Furniture Photography, Conservatory Studio Photography and Garden Lifestyle Photography

From on-location, to our in-house custom designed exterior studio sets, through to our Photorealistic CGI set design - we've gathered some delightful summertime home shots – be inspired...

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11th Sep 2019

Cut the commission with Set Visions

The marketing industry is changing. Brands are under immense pressure to refine budgets,...

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Colour of the year 2020 by Dulux was announced this week! Tranquil Dawn is the name...
#interiordesign #ontrend

Colour of the year 2020 by Dulux was announced this week! Tranquil Dawn is the name...
#interiors #colour

13th Aug 2019

CGI Technical product explosion videos

By offering both photography and CGI under one roof Set Visions produce effective marketing...

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With offices in the north and south, we can easily drop in for a chat wherever you are

Contact Us

Main office:
Set Visions Ltd
Robin Mills
Leeds Road, Greengates
Bradford, West Yorkshire
BD10 9TE

Tel: 01274 610 600
sales@setvisions.co.uk