One of our long standing CGI clients recently challenged our Pix department to create striking concept renders that sit within their brand guidelines.
The product designs have very precise technical
specifications which our 3D modelling team were able to recreate perfectly in
CGI. In this case physical samples of the product were unavailable so the team modelled
from technical drawings and used specific fabrics from our vast library.
Another benefit of CGI for this project is the ability to update a fabric or finish with the click of a button, allowing us to create numerous iterations without the added expense of manufacture and shipping.
The images support Bluespot’s Seating Collection targeted
marketing campaign and are successfully being used across print and media
platforms.
For more photorealistic renders visit our CGI portfolio page, with offices in the north and the south we can easily drop in for a chat wherever you are.
