The key brief to Set Visions creative team was realism, natural lighting, lifestyle and product focus. Shoot The Moon wanted our images to deliver their concept and illustrate the lifestyle the Stoves products offers. Our CGI had to sit alongside Shoot The Moon’s in-house studio photography, supporting the marketing strategy they specifically designed.
The above images were created specifically for the web, designed to be used as a split screen. These were secondary shots, taken in the same scene as the main images. CGI is easily adaptable - meaning product changes or camera angles can be addressed at any point, saving time and money on set build compared to traditional photography.
A cost-effective benefit for this project was having the manufacturing CAD files provided. This eliminated our modelling costs and saved the supplier the hefty delivery of two large range cookers. All our supplied 3D files are treated very sensitively, with an NDA available for all our clients.
It’s fantastic to see the images used seamlessly with Shoot The Moon’s foodie photography highlighting CGI has great advantages, with traditional photography still being essential to the industry. For an informal chat to see how our team can support your creative content goals just get in touch!