Platforms such as Amazon and Pinterest have undoubtably been leading the way consumers search for products online. Brands are taking note of this change in consumer habits, preferring to search for inspirational product images rather than the traditional text based search engines.
Image searching is instantly gratifying, instantly communicates brand values and shortens the buying process for consumers.
Set Visions CGI team creates emotive lifestyle and editorial product renders that connect with ecommerce shoppers, helping to convert the visual enquiries to online sales.
Our multiple product shots also provide the essential content that is picked up by search engines, elevating our client’s brand and Google ranking.
With huge investment in Pinterest Lens and Asos Style Match, brands need to take on board this change in shoppers’ habits, making visual searches key to their digital marketing strategy. Our advice is to optimise your images for SEO, add your alt tags and make your images mobile friendly.
Don’t be left behind with poor visual content.
Contact our CGI team to find out how we can help to visually engage with your online customers.